Global Growth Marketing Manager (eSIM)

Confidential Careers; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Confidential Careers is seeking an experienced Product Growth Marketing Manager to drive international growth for a digital eSIM business. You will own the customer journey from acquisition to activation and retention, combining performance marketing, pricing, experimentation, CRM and insights to deliver revenue growth.

The role sits at the intersection of Product, Marketing, Digital and Commercial, requiring hands-on optimisation of funnels, pricing tests, and market launches across multiple

Responsibilities

• Develop and execute the international growth strategy for the eSIM proposition.
• Own growth metrics including traffic, conversion, customer acquisition, activation, repeat purchase, retention, ARPU and revenue.
• Identify new growth opportunities across markets, customer segments, destinations and distribution channels.
• Build market-specific growth plans based on customer behaviour, competitive positioning and commercial opportunity.
• Work closely with commercial and finance teams on revenue targets, forecasts and growth investment.
• Drive scalable customer acquisition across Paid Search, Paid Social, SEO, Affiliates, Partnerships and other digital channels.
• Optimise CAC, ROAS, conversion rate and customer lifetime value (LTV).
• Identify the most effective acquisition channels by market and customer segment.
• Work with performance marketing specialists and agencies to continuously improve campaign economics.
• Own growth across the complete digital customer journey:
• Identify friction within the customer journey and implement improvements.
• Lead A/B testing and experimentation across landing pages, pricing, checkout, promotions, onboarding and product messaging.
• Work closely with Product and Technology teams to improve conversion and customer experience.
• Use behavioural and funnel analytics to identify drop-off points and growth opportunities.
• Analyse competitor pricing, bundles and propositions across international eSIM markets.
• Support development of country, regional and global eSIM packages.
• Test pricing, promotional offers, bundles and incentives to improve conversion and profitability.
• Develop propositions for different customer segments including leisure travellers, business travellers, frequent travellers and international communities.
• Develop strategies to increase repeat purchase and customer lifetime value.
• Work with CRM teams on email, push notifications, in-app messaging and personalised customer journeys.
• Develop segmentation and lifecycle campaigns based on destinations, travel behaviour, purchase history and usage.
• Drive cross-sell, upsell, recharge and repeat-travel campaigns.
• Develop win-back strategies for inactive customers.
• Build and maintain growth dashboards covering key commercial KPIs.
• Analyse customer cohorts, funnels, acquisition channels and market performance.
• Monitor:
• CAC | ROAS | LTV | Conversion | Activation | Retention | Repeat Purchase | ARPU | Revenue | Churn
• Establish a structured test-and-learn programme with measurable outcomes.
• Develop growth strategies across multiple international markets.
• Adapt acquisition, pricing, proposition and messaging to local market requirements.
• Identify priority countries and destinations based on demand, profitability and competitive opportunity.
• Work with local and central teams to execute market launches and growth initiatives.

Job description

Confidential Careers is seeking an experienced Product Growth Marketing Manager to drive international growth for a digital eSIM business. You will own the customer journey from acquisition to activation and retention, combining performance marketing, pricing, experimentation, CRM and insights to deliver revenue growth.

The role sits at the intersection of Product, Marketing, Digital and Commercial, requiring hands-on optimisation of funnels, pricing tests, and market launches across multiple