Product Growth Manager / Growth Strategy Director

CPG Wire; Abu Dhabi; On-site; AED 100,000 - 150,000; Full time

Job summary

CPG Wire is seeking a Growth Lead to drive business expansion through data-driven product growth, marketing, and strategy. The role emphasizes acquiring customers, improving retention, and revenue optimization using analytics to guide decisions.

You will partner with Product, Marketing, Sales, and Data teams to design experiments, analyze funnels, and scale successful growth initiatives in the UAE market.

Qualifications

• Degree in Business, Marketing, Analytics, or related fields.
• 3–5+ years of experience in product growth, marketing, or business strategy.
• Strong knowledge of growth metrics, funnels, and data analytics.

Responsibilities

• Develop growth strategies to increase users, revenue, and market share.
• Optimize customer acquisition, conversion, and retention.
• Analyze market trends, customer behavior, and growth performance.
• Lead growth experiments, A/B testing, and campaign optimization.
• Collaborate with Product, Marketing, Sales, and Data teams.

Skills

Growth strategy

Analytics

A/B testing

Leadership

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

GA4

Mixpanel

Job description

Position Overview

Drive business growth through product strategy, customer acquisition, retention, and revenue optimization using data-driven insights.

Key Responsibilities

• Develop growth strategies to increase users, revenue, and market share.
• Optimize customer acquisition, conversion, and retention.
• Analyze market trends, customer behavior, and growth performance.
• Lead growth experiments, A/B testing, and campaign optimization.
• Collaborate with Product, Marketing, Sales, and Data teams.

Requirements

• Degree in Business, Marketing, Analytics, or related fields.
• 3–5+ years of experience in product growth, marketing, or business strategy.
• Strong knowledge of growth metrics, funnels, and data analytics.
• Experience with GA4, Mixpanel, or similar tools is an advantage.
• Excellent strategic thinking, leadership, and problem-solving skills.