Growth-Focused Product Marketing Manager, Consumer Apps

Visa; Dubai; Hybrid; AED 300.000 - 500.000; Vollzeit

Zusammenfassung

Visa is seeking a Product Marketing Manager to join the CEMEA Product Marketing team, supporting the Visa Consumer App and Benefits portfolios. This role sits at the center of two interlocking growth stories: marketing the benefits that make Visa cards worth holding, and growing Visa’s consumer apps user base from download to daily habit.

The right candidate will blend product and consumer-app growth instincts with storytelling and campaign execution, collaborating with product managers,

Qualifikationen

• 5+ years of work in product marketing, growth marketing, or related field.
• Experience with consumer apps, loyalty/benefits programs, or fintech environments.
• Ability to translate product capabilities and consumer insight into clear campaigns and content.
• Strong written, verbal, and presentation skills for consumer, partner, and executive audiences.

Aufgaben

• Own the marketing plan for Visa's consumer apps growth, driving downloads and MAU through DTC and issuer-led campaigns.
• Prioritize CEMEA benefits across pillars and translate into GTM plans that maximize awareness and redemption.
• Build editorial strategy and guidelines for consumer apps across CEMEA markets and support launches.
• Translate consumer behavior data into sharper campaign decisions with cross-functional teams.
• Localize global toolkits and content with regional marketing, issuers, and agencies.
• Support product and campaign launches with messaging, enablement content, and GTM sequencing.
• Leverage AI tools to accelerate research, analysis and reporting while ensuring market relevance.

Kenntnisse

Product marketing

Growth marketing

Consumer app marketing

Loyalty/benefits marketing

Cross-functional collaboration

Storytelling & campaigns

Data-driven decision making

AI tools familiarity

Ausbildung

Bachelor's Degree or higher

Jobbeschreibung

Visa is seeking a Product Marketing Manager to join the CEMEA Product Marketing team, supporting the Visa Consumer App and Benefits portfolios. This role sits at the center of two interlocking growth stories: marketing the benefits that make Visa cards worth holding, and growing Visa’s consumer apps user base from download to daily habit.

The right candidate will blend product and consumer-app growth instincts with storytelling and campaign execution, collaborating with product managers,