Global Brand & Marketing Programme Lead

The Emirates Group; Dubai; On-site; AED 350,000 - 500,000; Full time

Job summary

Emirates Group in Dubai is seeking a Manager Brand and Marketing Programme to co-develop, manage and implement a brand strategy for the assigned business units, providing a competitive edge across Emirates Airline and dnata brands.

You will translate business objectives into brand and marketing programmes, work with CCMB specialists, and ensure the delivery of effective customer journeys while leveraging insights and analytics.

Qualifications

• Degree in Marketing or related discipline or higher qualification.
• 10+ years of experience as a marketing communications manager in an international organisation.
• Experience in an Airline / Travel industry is preferable.

Responsibilities

• Co-develop and implement integrated brand and marketing programmes across business units.
• Translate brand strategy into customer experiences and campaigns.
• Manage budgets and track ROI with CCMB partners.
• Collaborate with cross-functional teams to align roadmap and initiatives.

Skills

Brand strategy

Stakeholder management

Marketing analytics

Marketing technologies

Budget management

Communication skills

Education

Bachelor's degree in Marketing or related discipline

Job description

Emirates Group in Dubai is seeking a Manager Brand and Marketing Programme to co-develop, manage and implement a brand strategy for the assigned business units, providing a competitive edge across Emirates Airline and dnata brands.

You will translate business objectives into brand and marketing programmes, work with CCMB specialists, and ensure the delivery of effective customer journeys while leveraging insights and analytics.