Brand Experience & Strategy Lead

Content Creators; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

Etihad Airways in Abu Dhabi seeks a Brand Manager to execute the brand strategy across marketing, sponsorship, and the guest experience, on the ground and in the air. You will act as brand guardian, partnering with leadership to strengthen awareness, distinctiveness, and equity across campaigns, content, products, services, and touchpoints.

You will oversee guidelines, liveries, paid and evergreen assets, and end-to-end campaigns while coordinating with stakeholders and agencies to ensure

Qualifications

• Bachelor's degree in Marketing, Brand or related field with 5+ years of experience in brand/marketing.
• Proven experience in brand management with strong execution.
• Background in aviation, travel, hospitality, or FMCG preferred.
• Comfortable with a wide range of creative disciplines from physical environments to digital content.
• Strong strategic thinking with rigorous, detail-oriented execution.
• Excellent project management, strong multi-tasking across workstreams and timelines.
• Strong relationship-building, communication, and influencing skills.

Responsibilities

• Develop and execute brand strategy across marketing, sponsorship, and guest experience.
• Govern brand guidelines, assets, and liveries; ensure consistency and equity.
• Lead end-to-end campaigns, content creation, and post-campaign evaluation.
• Coordinate with stakeholders and agencies to align on briefs, feedback, and approvals.
• Track brand performance, budgets, and advocacy; act as brand ambassador internally.

Skills

Brand management

Strategic thinking

Campaign management

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing/Brand or related field

Job description

Etihad Airways in Abu Dhabi seeks a Brand Manager to execute the brand strategy across marketing, sponsorship, and the guest experience, on the ground and in the air. You will act as brand guardian, partnering with leadership to strengthen awareness, distinctiveness, and equity across campaigns, content, products, services, and touchpoints.

You will oversee guidelines, liveries, paid and evergreen assets, and end-to-end campaigns while coordinating with stakeholders and agencies to ensure