Brand Marketing Executive: Strategy, Campaigns & Growth

Apparel Group; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

Apparel Group in Dubai seeks a Marketing Manager to develop and implement long- and short-term marketing strategies for the brands assigned. You will lead brand management, budgeting, business development and people management to grow market presence.

In this role you will coordinate campaigns online and offline, work with agencies, monitor performance, and support CRM processes to boost customer engagement across channels while travelling for key events and launches as needed.

Qualifications

• Bachelor’s degree in marketing, business administration or equivalent experience.
• 3 years of experience in marketing or related roles – fashion/retail experience preferred.
• Strong organizational skills and the ability to manage multiple projects simultaneously. Creative thinker with a keen eye for detail.
• Ability to work both independently and collaboratively in a fast-paced environment.

Responsibilities

• Assist in the development and execution of marketing campaigns, both online and offline.
• Coordinate with agencies to ensure campaign materials are delivered on time.
• Monitor campaign updates and provide regular updates to all stakeholders.
• Collaborate with agencies to create and update the calendar based on launch dates.
• Work on reports, marketing presentations, calendars and content plans.
• Assist in the planning and execution of marketing events, from concept to execution.
• Coordinate marketing projects’ logistics, setup, promotional materials, attendees, and suppliers.
• Share region assets and launch plans, with all stakeholders. Own the CRM process and approach.
• Work with other internal/external resources on retail campaigns (In-Mall & in-Store).
• Assist in e-com marketing plans, PR and digital activities in coordination with the digital team.
• Conduct basic research, analyze market conditions and competitor data to support marketing strategy.
• Ad hoc projects as requested by the marketing team.
• Identify and work with social media influencers/bloggers in line with the social strategy/social media resource.
• Cultivate and maintain strategic partnerships with key influencers, artists, and industry stakeholders to enhance brand visibility and credibility.
• Oversee the creation of engaging content across various platforms (social media, email, and digital advertising).
• Role involves travel to external venues. May also involve travel to other countries.
• Supporting the traffic-driving activities and initiatives of the retail stores.

Skills

Brand management

Budget management

People management

Campaign development

Agency coordination

CRM processes

Content creation

Influencer partnerships

Event planning

Market research

Education

Bachelor’s degree in marketing, business administration or equivalent experience

Tools

None

Job description

Apparel Group in Dubai seeks a Marketing Manager to develop and implement long- and short-term marketing strategies for the brands assigned. You will lead brand management, budgeting, business development and people management to grow market presence.

In this role you will coordinate campaigns online and offline, work with agencies, monitor performance, and support CRM processes to boost customer engagement across channels while travelling for key events and launches as needed.