Global Brand Strategy & Experience Leader

Etihad food group; Abu Dhabi; On-site; AED 250,000 - 450,000; Full time

Job summary

Etihad Airways seeks a Brand Manager to lead the brand strategy across marketing, sponsorship and the guest experience in Abu Dhabi. You will guard the brand, ensure consistency across campaigns, content and service design, and partner with enterprise teams to strengthen brand equity.

You will manage brand guidelines, collaborate with creative teams, oversee campaigns from insight to post-launch evaluation, and drive stakeholder alignment while managing budgets and brand performance reporting.

Qualifications

• Bachelor’s degree with a minimum of 5 years in a brand/marketing role within a global, matrixed organisation.
• Proven experience in brand management, combining strategic thinking with strong executional delivery.
• Background in aviation, travel, hospitality, or FMCG preferred.
• Comfortable working across a wide range of creative disciplines, from physical environments and livery to digital, content, and service design.
• Strong left‑and‑right‑brain capability: able to think strategically while executing with rigour and precision.
• Exceptional attention to detail, strong project management skills, and the ability to manage multiple workstreams concurrently.
• Strong relationship-building, communication, and influencing skills.

Responsibilities

• Provide strategic brand thinking to position the Etihad brand across topics, products, services, and initiatives.
• Support brand positioning across marketing, sponsorship, products, and the guest experience.
• Act as brand custodian across the group, reviewing and providing clear brand guidance and approvals on all brand-facing assets.
• Manage brand protection activities, including trademark governance and usage.

Skills

Brand management

Strategic thinking

Campaign management

Stakeholder management

Brand guidelines

Education

Bachelor’s degree

Job description

Etihad Airways seeks a Brand Manager to lead the brand strategy across marketing, sponsorship and the guest experience in Abu Dhabi. You will guard the brand, ensure consistency across campaigns, content and service design, and partner with enterprise teams to strengthen brand equity.

You will manage brand guidelines, collaborate with creative teams, oversee campaigns from insight to post-launch evaluation, and drive stakeholder alignment while managing budgets and brand performance reporting.