Strategic Planning Manager, Global Data-Driven Marketing

Emirates; Dubai; On-site; AED 420,000 - 560,000; Full time

Benefits offered by this job

Travel benefits

Health insurance

Life insurance

Generous leave

Job summary

Emirates is seeking a Senior Strategic Planner to lead the Strategic Planning team, developing frameworks and processes to align data-driven objectives with marketing briefs and regional requirements.

You will analyze data, oversee audience creation and guide targeting and media spend across channels, ensuring a consistent operating model and measurable ROI for campaigns. A strong leadership and analytics background is essential.

Qualifications

• Degree in Marketing or related discipline.
• 10+ years in Marketing/Media roles.
• Experience as a strategic planner.

Responsibilities

• Develop frameworks and processes for Strategic Planning to provide data-driven objectives and recommendations.
• Lead the Strategic Planning team in data analysis and actionable recommendations for stakeholders.
• Set standard operating procedures to ensure consistency across regions and business units.
• Drive data-driven thinking across the department and communicate benefits of analytics in planning.

Skills

Leadership

Data analytics

Digital marketing

Media planning

Marketing tech

Google cert

CRM knowledge

Strategic thinking

Stakeholder management

Education

Degree in Marketing

Tools

CDPS

CRM platforms

SFMC

Job description

Emirates is seeking a Senior Strategic Planner to lead the Strategic Planning team, developing frameworks and processes to align data-driven objectives with marketing briefs and regional requirements.

You will analyze data, oversee audience creation and guide targeting and media spend across channels, ensuring a consistent operating model and measurable ROI for campaigns. A strong leadership and analytics background is essential.