General Manager - Retail Business Growth

Apparel Group; Dubai; On-site; AED 35,000 - 50,000; Full time

Job summary

Apparel Group in Dubai seeks a General Manager - Retail Business Growth to direct commercial strategy across a growing store network. You will lead multi-store operations, oversee budgeting and forecasting, manage brand partner relationships and drive regional expansion to improve revenue and profitability while enhancing customer experience.

Ideal candidate has eight+ years in retail leadership, strong P&L discipline, and a track record in store productivity and cost control.

Qualifications

• Bachelor's degree in Business Administration, Retail Management, Marketing or related field required.
• Eight+ years of progressive retail/commercial leadership experience.
• Proven ability in profit and loss, budgeting, forecasting, inventory productivity and cost control.

Responsibilities

• Develop short- and long-term business strategies to drive revenue growth, profitability and market expansion.
• Evaluate opportunities involving brands, concepts, product categories and store locations.
• Lead annual planning, budgeting, forecasting and performance management.
• Manage multi-store operations to achieve commercial and service targets.
• Monitor store productivity, inventory movement and operating standards.
• Guide expansion decisions and manage relationships with Brand Principals.
• Lead teams with a high-performance culture and succession planning.

Skills

Retail strategy

Multi-store ops

P&L management

Budgeting

Forecasting

Inventory control

Store productivity

Brand relationship mgmt

Leadership development

Negotiation

Change management

Microsoft Excel

Performance dashboards

Education

Bachelor's degree in Business Administration, Retail Management, Marketing or related field

Tools

Microsoft Excel

Job description

General Manager - Retail Business Growth

Location: Dubai, United Arab Emirates

Industry: Apparel and Fashion

Function: General Management

Experience: 8 years

Job Type: Full-time

The General Manager - Retail Business Growth position in Dubai, United Arab Emirates is a senior hiring opportunity within the Apparel and Fashion industry. The role will direct commercial strategy, multi-store operations and regional expansion while improving revenue, profitability and customer experience. Working with Brand Principals, Finance, Human Capital, Retail Operations and commercial teams, the general manager will identify new business opportunities, strengthen store productivity and protect inventory investments. The position will also oversee budgeting, forecasting, business recovery and leadership development. This role carries broad responsibility for financial performance, operational governance and market development. Customer insights, competitive intelligence and store-level results will guide decisions involving brands, product categories, retail locations and long-term growth investments.

Key Responsibilities

• Business Strategy and Commercial Growth
• Develop short-term and long-term business strategies supporting revenue growth, profitability and market expansion.
• Evaluate opportunities involving new brands, retail concepts, product categories and store locations.
• Lead annual business planning, budgeting, forecasting and performance-management processes.
• Establish territory, regional and store-level plans aligned with organizational priorities.
• Analyze customer preferences, market trends, competitor activity and commercial performance.
• Improve profitability through disciplined management of sales, expenditure, inventory investment and operating costs.
• Create measurable performance frameworks that provide timely visibility into business results.
• Retail Operations and Business Excellence
• Direct multi-store retail operations and ensure commercial, operational and service targets are achieved.
• Monitor store productivity, sales performance, inventory movement and operating standards.
• Conduct business reviews and store visits to assess compliance, execution quality and customer experience.
• Introduce corrective measures when brands or locations perform below agreed targets.
• Lead turnaround programs for underperforming stores and establish sustainable recovery plans.
• Maintain premium customer-service standards aligned with brand expectations.
• Strengthen stock control, loss prevention and operational governance.
• Protect merchandise, company assets and profit margins through effective controls.
• Principal and Stakeholder Management
• Build commercially productive relationships with Brand Principals and strategic partners.
• Represent the business during negotiations, performance reviews and planning discussions.
• Communicate financial results, market developments and growth opportunities accurately.
• Maintain professional relationships with landlords, industry stakeholders and business partners.
• Align international brand standards with regional operating and customer requirements.
• Assess prospective store locations, market opportunities and supporting business cases.
• Guide expansion decisions that improve brand positioning and market penetration.
• People Leadership and Organizational Development
• Provide strategic direction to retail, commercial and business-support teams.
• Develop workforce plans with Human Capital based on business requirements and expansion priorities.
• Build a high-performance culture supported by accountability and commercial awareness.
• Coach leadership teams and strengthen management capability across the organization.
• Identify high-potential employees and establish practical succession plans.
• Lead employee engagement, talent development and performance-management initiatives.
• Direct organizational change through clear communication and stakeholder alignment.

Ideal Profile

The preferred candidate holds a bachelor 's degree in Business Administration, Retail Management, Marketing or a related field. At least eight years of progressive experience in retail, commercial management or business leadership is required. A proven record of increasing revenue, improving profitability and managing multi-store operations is essential. The candidate should understand profit and loss management, budgeting, forecasting, inventory productivity and retail cost control. Strong commercial judgement, confident leadership and the ability to maintain productive relationships with Brand Principals, landlords and cross-functional stakeholders will be important for success.

Skills Set

• Retail business strategy
• Multi-store operations management
• Profit and loss management
• Annual budgeting and forecasting
• Revenue and profitability planning
• Commercial performance analysis
• Inventory investment control
• Store productivity improvement
• Market expansion planning
• Brand Principal relationship management
• Retail location assessment
• Loss prevention and stock governance
• Business turnaround planning
• Microsoft Excel
• Financial reporting systems
• Performance dashboard analysis
• Leadership development
• Succession planning
• Commercial negotiation
• Organizational change management

Why Join Us

This opportunity provides substantial influence over retail strategy, commercial investment and regional expansion within an established fashion and lifestyle organization. The general manager will lead diverse functions, develop high-performing teams and shape decisions affecting brands, stores and long-term profitability.

About the Company

Apparel Group operates an extensive portfolio of international fashion, footwear and lifestyle brands. Its Dubai-based organization connects commercial planning, brand management and retail operations across a growing regional store network.

Salary and Compensation

Salary: 35000-50000 Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.

Location

Country: United Arab Emirates City: Dubai

Eligibility

Gender: Any Candidate Nationality: Any

Contract

Job Type: Full-time