Brand Manager - Retail Growth and Merchandising

Apparel Group; Dubai; Vor Ort; AED 240.000 - 340.000; Vollzeit

Zusammenfassung

Apparel Group in Dubai seeks a Brand Manager to drive brand development, commercial performance and market positioning across its retail network. You will coordinate merchandise planning, product selection and inventory performance, working with Marketing, Buying and Retail Operations to align with commercial targets.

This on-site role offers the opportunity to lead brand initiatives and support new openings within the UAE, collaborating closely with senior leaders to execute the brand vision.

Aufgaben

• Drive sales growth and profitability across assigned brand stores in line with company targets and business objectives.
• Develop brand launch strategies in consultation with the Brand General Manager.
• Establish brand penetration and market positioning initiatives to strengthen brand recognition across the region.
• Monitor operating costs and ensure that brand stores remain within approved budgetary guidelines.
• Improve store productivity through effective allocation and utilization of available resources.
• Support merchandise sell-through objectives in accordance with approved product, style and assortment plans.
• Review feedback from different territories to understand brand acceptance, customer expectations and commercial opportunities.
• Monitor performance against financial plans, including sales, markdowns, profit margins and average inventory levels.
• Work with the Marketing team, Brand Principal and Brand General Manager to establish and maintain appropriate brand positioning.
• Participate in the recruitment and training of team members to support brand operations and business requirements.

Kenntnisse

Brand strategy

Market positioning

Sales growth

Budget control

Merchandise planning

Jobbeschreibung

Brand Manager - Retail Growth and Merchandising Job Snapshot - Role: Brand Manager - Location: Dubai, United Arab Emirates - Industry: Apparel and Fashion - Function: Brand-Product Marketing - Experience: Not specified - Job Type: Full Time - Work Arrangement: On-site

Apparel Group is seeking a Brand Manager to oversee brand development, commercial performance and market positioning in Dubai, United Arab Emirates. The position is responsible for implementing strategies that strengthen brand presence, maximize retail sales and profitability, and support sustainable growth across assigned territories. Working closely with the Brand General Manager, Brand Principals, Marketing, Buying and Retail Operations teams, the Brand Manager will coordinate merchandise planning, product selection, inventory performance and brand development initiatives. The role also involves evaluating market opportunities, supporting new store openings and ensuring that brand activities remain aligned with commercial targets and positioning strategies.

Job Details - Country: United Arab Emirates - City: Dubai - Industry: Apparel and Fashion - Function: Brand-Product Marketing - Salary: Not disclosed - Gender: No Preference - Candidate Nationality: Not specified - Job Type: Full Time - Work Arrangement: On-site

Key Responsibilities Brand Growth and Commercial Performance

• Drive sales growth and profitability across assigned brand stores in line with company targets and business objectives.
• Develop brand launch strategies in consultation with the Brand General Manager.
• Establish brand penetration and market positioning initiatives to strengthen brand recognition across the region.
• Monitor operating costs and ensure that brand stores remain within approved budgetary guidelines.
• Improve store productivity through effective allocation and utilization of available resources.
• Support merchandise sell-through objectives in accordance with approved product, style and assortment plans.
• Review feedback from different territories to understand brand acceptance, customer expectations and commercial opportunities.
• Monitor performance against financial plans, including sales, markdowns, profit margins and average inventory levels.
• Work with the Marketing team, Brand Principal and Brand General Manager to establish and maintain appropriate brand positioning.
• Participate in the recruitment and training of team members to support brand operations and business requirements.

Merchandise Planning and Product Selection

• Assess merchandise requirements for the assigned brand using actual sales performance, forecasts, inventory checks and company ordering parameters.
• Establish sourcing and replenishment requirements based on upcoming events, stock availability and projected demand.
• Develop merchandise plans covering product assortment, pricing and promotional activities to ensure timely stock availability.
• Determine purchasing requirements and prepare buying plans and budgets in coordination with the relevant teams.
• Participate in product selection based on approved buying requirements and available product research.
• Coordinate merchandise planning activities to maintain appropriate product availability across brand stores.
• Manage in-season merchandise performance across territories through stock balancing, inventory analysis and markdown planning.
• Evaluate stock levels against sales performance and recommend appropriate inventory adjustments.
• Support effective assortment management to improve product availability and merchandise sell-through.

Brand Positioning and Customer Engagement

• Develop initiatives that strengthen brand awareness and reinforce the brand 's identity within the retail market.
• Support awareness-building activities for Club Apparel in coordination with relevant teams.
• Collaborate with Retail Operations to gather feedback on brand performance, customer preferences and store activities.
• Develop visual merchandising strategies that reflect the brand 's positioning and commercial objectives.
• Coordinate with retail teams to ensure effective implementation of visual merchandising standards across stores.
• Review customer and market feedback to identify opportunities for improving brand presentation and acceptance.

Market Intelligence and Competitive Analysis

• Gather market intelligence from relevant sources to identify developments that may influence brand performance.
• Analyze consumer trends, retail market conditions and emerging business opportunities.
• Research brand acceptance in existing and potential new territories.
• Identify market-specific preferences and recommend suitable brand or product adaptations where required.
• Monitor competitor pricing, product offerings and market positioning.
• Provide qualitative market insights to support commercial planning and brand decisions.
• Research developments in products, brands, styles, designs and garment fits relevant to the assigned brand.
• Identify potential locations for new brand outlets and discuss opportunities with the Operations Manager and General Manager.

Store Expansion and Project Coordination

• Evaluate potential retail locations based on trade area characteristics, customer demographics and merchandising considerations.
• Coordinate internal evaluations and obtain the necessary approvals for selected store locations.
• Ensure that proposed brand outlet locations support the overall brand strategy and intended market positioning.
• Work with Operations and Projects teams to coordinate new store openings and existing store refits.
• Monitor store development activities to support implementation of approved opening plans.
• Coordinate with relevant stakeholders to ensure that store expansion initiatives remain aligned with brand requirements.

Business Planning and Cross-Functional Coordination

• Collaborate with the Brand General Manager and relevant departments to align brand development initiatives with commercial priorities.
• Coordinate with Buying, Marketing and Retail Operations teams on merchandise availability, promotional planning and brand execution.
• Review financial and operational performance to identify areas requiring corrective action.
• Support effective communication between territory teams and central brand management.
• Ensure that merchandise, marketing and store development activities contribute to the achievement of brand objectives.

Professional Skills and Capabilities

• Brand strategy development, market positioning and retail business growth.
• Sales performance management, profitability analysis and budgetary control.
• Merchandise planning, product selection and assortment management.
• Retail buying plans, inventory forecasting and replenishment coordination.
• Understanding of markdown management, stock balancing and merchandise sell-through.
• Market research, competitor analysis and customer trend evaluation.
• Brand awareness development and visual merchandising strategy.
• Store location assessment, retail expansion planning and project coordination.
• Effective collaboration with brand principals, marketing teams, buyers and retail operations.
• Team recruitment, training and cross-functional coordination.
• Ability to interpret financial and operational information to support commercial decisions.

Role Contribution

The Brand Manager plays a central role in connecting brand strategy with retail execution and financial performance. The position supports profitable brand growth by coordinating product selection, merchandise availability, market positioning and store operations. Through effective commercial planning, market analysis and collaboration with internal stakeholders, the role contributes to stronger brand recognition, improved inventory productivity and the successful development of the assigned retail brand across its operating territories.