GCC Retail Brand Marketing Lead — In-Store Campaigns

GMG Gulf; Dubai; On-site; AED 89,280 - 133,920; Full time

Benefits offered by this job

Career growth opportunities

International brand exposure

Work in a leading global retail organization

Job summary

GMG Gulf is looking for a Retail Brand Marketing Executive in Dubai to execute retail marketing campaigns and enhance brand visibility across GCC markets. This role involves planning seasonal campaigns, coordinating with production agencies, and ensuring effective in-store marketing execution.

Ideal candidates will have a minimum of 3 years in retail marketing, strong analytical skills, and experience in managing marketing budgets. Responsibilities include tracking performance and driving branding consistency in dynamic retail environments.

Qualifications

• Minimum 3 years of experience in retail marketing or trade marketing within the GCC region.
• Strong experience working with marketing production agencies and overseeing branding material production.
• Solid understanding of store layouts, POP executions, and promotional campaign strategies.
• Ability to manage budgets, suppliers, and project timelines effectively.
• Strong analytical mindset with experience measuring campaign performance and ROI.

Responsibilities

• Plan and execute seasonal brand campaigns, sale launches, and marketing updates across GCC retail stores.
• Ensure all marketing initiatives are delivered within approved budgets, timelines, and performance expectations.
• Track campaign effectiveness and prepare detailed post-campaign performance reports.
• Drive high-quality in-store branding and retail marketing execution aligned with brand guidelines.
• Conduct store audits to evaluate branding consistency and implement corrective actions when needed.
• Collaborate with Operations, Brand, Buying, and Visual Merchandising teams for seamless campaign rollouts.
• Coordinate with production agencies and vendors to ensure timely delivery of marketing materials.
• Communicate seasonal narratives and promotional strategies clearly across store formats.
• Manage multiple retail marketing projects while maintaining strict attention to detail and quality standards.

Skills

Retail marketing strategy

Trade marketing execution

Campaign management

Store branding and POP execution

Supplier and vendor coordination

Marketing production management

Budget monitoring

MS Excel and PowerPoint proficiency

Performance reporting and analysis

Job description

GMG Gulf is looking for a Retail Brand Marketing Executive in Dubai to execute retail marketing campaigns and enhance brand visibility across GCC markets. This role involves planning seasonal campaigns, coordinating with production agencies, and ensuring effective in-store marketing execution.

Ideal candidates will have a minimum of 3 years in retail marketing, strong analytical skills, and experience in managing marketing budgets. Responsibilities include tracking performance and driving branding consistency in dynamic retail environments.