Marketing Executive

COEGA Sunwear; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

COÉGA Sunwear in Dubai is seeking a hands-on Marketing Executive to support planning, execution and optimization of marketing activities for its products in the UAE and GCC. This on-site, execution-focused role is ideal for someone looking to learn and grow, with exposure from creative production to trade show support.

You will work under the CEO across the full funnel—from acquisition to retention, PDP strategy, photoshoots, events and partnerships—building campaigns and sales enablement assets

Qualifications

• Bachelor’s degree in Marketing is required.
• Adobe Suite proficiency is required.
• 2–3 years of relevant marketing experience.
• Expert knowledge of sales funnels, content strategy and email marketing.
• Experience with Google Analytics, Klaviyo, Planoly and Meta for Business.

Responsibilities

• Create and manage marketing calendars and execute digital campaigns.
• Develop newsletters and retention messaging via WhatsApp.
• Support in-store promotions and point-of-sale materials with retailers.
• Build sales collateral and manage B2B lead lists.
• Track KPI reporting and inform season launches.
• Plan photoshoots and manage catalog production.

Skills

Communication

Interpersonal skills

Market Planning

Marketing

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Klaviyo

Planoly

Meta for Business

Job description

Role Description

We're looking for a hands-on Marketing Executive to support the planning, execution and optimization of marketing activities for COÉGA Sunwear’s products in the UAE and wider GCC region. This is an on-site and execution-focused role, ideal for someone who wants to learn and grow in their career.

Why Join Us

You'll work directly under the CEO across the full funnel, acquisition, retention, PDP strategy, photoshoots, events, so you're learning the whole business instead of one narrow lane. Clear growth path with increasing ownership as you prove yourself. Hands-on exposure to every part of the marketing engine, from Photoshop production to sales enablement to trade show floors. Ownership from day one: your work goes live on real PDPs, real campaigns and real retail partners.

Responsibilities

Campaigns & Retention

Create and manage marketing calendars outlining scheduled activities. Execute digital campaigns: landing pages, banners, promo graphics, aligned to the seasonal calendar. Create monthly B2C/B2B newsletters, from segmentation to send and manage Whats App retention messaging. Support in-store promotions and point-of-sale materials with retail partners.

Sales Enablement

Build and update sales collateral (one-sheets, testimonials, competitive comparisons). Maintain B2B lead lists segmented by vertical (retailers, waterparks, schools, e-commerce). Track KPI reporting and flag gaps ahead of new season launches.

Creative & Product

Handle Photoshop production: image editing, resizing, file organisation. Update and maintain product description pages (PDPs) with SEO keywords provided by the Performance Marketing Specialist. Plan and manage photoshoots, catalogue production and video content. Support social PR, influencer outreach, packaging projects and partner training.

Brand marketing, social, and partner relations

Help coordinate trade shows and brand activations, including logistics and post-event reporting. Manage social-led PR, brand collaborations, CSR activities, and influencer partnerships; identify and engage relevant talent to drive brand awareness.

We're looking for someone who wants to build a career here, not just fill a role. In interviews, expect to walk us through your own creative judgment and past decisions in detail; we're far more interested in how you think than a polished answer generated using AI.

Note: The responsibilities and requirements outlined above are intended to be representative, but not all-inclusive, of the responsibilities and qualifications necessary for this position. Other related duties may be assigned as required to meet the ongoing needs of the organization.

Qualifications

Bachelor’s degree in Marketing (required) Adobe Suite (required)

Experience/Skills

Proven 2 - 3 years of relevant experience. Expert knowledge of sales funnels, content strategy and email marketing. Hands-on experience with marketing tools such as Google Analytics, Klaviyo, Planoly, Meta for Business Strong skills in Market Planning and Marketing, with the ability to contribute to campaign development and brand growth. Experience in Market Research, including gathering and analyzing customer and competitor insights. Excellent communication and interpersonal skills to build and maintain relationships with clients and stakeholders. Ability to manage multiple projects and deadlines effectively.