Food Brand Social Content Creator

TASHAS GROUP; Dubai; On-site; AED 89,000 - 179,000; Full time

Benefits offered by this job

Competitive compensation

Full-time role

Benefits package

Job summary

NALA, part of Tashas Group, seeks a Social Media Content Creator in Dubai to bring food moments to life on TikTok and Instagram. You will film, edit and publish engaging content across locations, shape creative series, and collaborate with marketing to stay on-brand.

You'll craft authentic, tasty storytelling that resonates with UAE audiences, drive engagement and help grow store visits through compelling content creation.

Qualifications

• 3–5 years' experience creating social media content, ideally in food, hospitality, lifestyle or retail.
• Strong portfolio of original TikTok/Instagram content demonstrating engagement.
• Excellent editing skills with CapCut, Premiere Pro and/or Final Cut Pro; After Effects an advantage.
• Confident filming on smartphone and camera with eye for food, lighting and composition.
• Strong understanding of TikTok, Instagram, trends and creator culture.
• Willingness to direct others on camera and appear in content when needed.
• Knowledge of UAE social media landscape; Arabic language skills are a plus.

Responsibilities

• Own NALA's day-to-day TikTok presence from ideation to filming, editing and publishing with community engagement.
• Create a steady flow of TikToks, Reels and Stories aligned with the content calendar.
• Capture engaging content across NALA locations; edit to a high standard with pacing, sound, captions and color.
• Develop original content series showcasing our chef-led, made-to-order kitchen and brand personality.
• Engage with the community, support collaborations, and work with Marketing/Creative teams to plan shoots.
• Track performance weekly and refine formats, posting times, and video length.

Skills

Storytelling

Video editing

Filming on phone

TikTok/Instagram knowledge

Creative direction

Analytics mindset

Tools

CapCut

Premiere Pro

Final Cut Pro

After Effects (adv)

Job description

NALA, part of Tashas Group, seeks a Social Media Content Creator in Dubai to bring food moments to life on TikTok and Instagram. You will film, edit and publish engaging content across locations, shape creative series, and collaborate with marketing to stay on-brand.

You'll craft authentic, tasty storytelling that resonates with UAE audiences, drive engagement and help grow store visits through compelling content creation.