Brand Content & Channel Manager

DEAL Holdings; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

FAB Group – Food & Beverage in Dubai, UAE, seeks a hands-on Social Media Content Coordinator at assistant-manager level to execute day‑to‑day social media and digital content across brands. You will manage calendars, publishing, community responses and performance tracking, ensuring channels stay current, visually consistent and engaging.

This role focuses on content creation, brand voice adaptation, and operational execution across Instagram, TikTok and other channels, with no direct reports,

Qualifications

• Strong working knowledge of Instagram and TikTok.
• Familiar with content scheduling tools and native analytics.
• Confident caption writing with eye for visuals.
• Practical understanding of short‑form video production.
• Ability to plan content and coordinate asset production.

Responsibilities

• Execute day‑to‑day social media and digital content for FAB Group brands.
• Prepare weekly/monthly content calendars based on promotions and activity.
• Write/craft captions and short‑form content; develop reels concepts.
• Create briefs for photography/videography and source assets.
• Publish content on Instagram, TikTok and other channels; manage profiles.
• Monitor engagement and respond per approved guidelines.
• Provide monthly reporting on output and performance; improve based on data.
• Visit venues to capture up‑to‑date content and maintain asset library.

Skills

Instagram

TikTok

Content scheduling tools

Platform analytics

Caption writing

Short-form video

Content planning

Job description

FAB Group – Food & Beverage in Dubai, UAE, seeks a hands-on Social Media Content Coordinator at assistant-manager level to execute day‑to‑day social media and digital content across brands. You will manage calendars, publishing, community responses and performance tracking, ensuring channels stay current, visually consistent and engaging.

This role focuses on content creation, brand voice adaptation, and operational execution across Instagram, TikTok and other channels, with no direct reports,