Social Media Growth Lead for TikTok & Instagram

Justlife; Dubai; On-site; AED 112,000 - 201,000; Full time

Job summary

Justlife is hiring a Social Media Executive in Dubai to own content across Instagram, TikTok, YouTube, Snapchat, and LinkedIn. You’ll create, edit, and publish engaging posts, reels, and stories, while building a scalable social presence for our GCC audience.

You’ll lead influencer collaborations, coordinate shoots, and track performance to inform future content. A creator at heart who loves fast-paced, camera-first storytelling will thrive in this build-from-scratch role.

Qualifications

• 3–4 years creating and growing social content on Instagram and TikTok.
• Comfortable on camera; ability to host and feature in content.
• Strong storytelling and creative copywriting.
• Hands-on editing for TikTok and Reels with fast turnaround.
• UAE cultural fluency and ability to learn home services quickly.
• Experience coordinating photo/video shoots.

Responsibilities

• Own social end-to-end across Instagram, TikTok, YouTube, Snapchat, and LinkedIn, creating and curating content.
• Run community engagement and influencer collaborations.
• Coordinate photo and video shoots for brand campaigns.
• Read metrics and turn insights into next posts and formats.
• Be on camera for shoots and live content when needed.

Skills

Social content creation

Influencer marketing

On-camera host

Video editing

Social trends

UAE cultural fluency

Photo/Video shoots

Education

Bachelor's degree in Business/Marketing

Tools

Canva

Adobe Creative Suite

Hootsuite

Buffer

Job description

Justlife is hiring a Social Media Executive in Dubai to own content across Instagram, TikTok, YouTube, Snapchat, and LinkedIn. You’ll create, edit, and publish engaging posts, reels, and stories, while building a scalable social presence for our GCC audience.

You’ll lead influencer collaborations, coordinate shoots, and track performance to inform future content. A creator at heart who loves fast-paced, camera-first storytelling will thrive in this build-from-scratch role.