FMCG Category Manager: Growth & GTM Lead

Gulf Marketing Group (GMG Group); Dubai; On-site; AED 290,000 - 480,000; Full time

Job summary

Gulf Marketing Group seeks an experienced Category Manager for Everyday Goods - Food to drive revenue growth and maximize profits. You will work with the General Manager to develop and execute category strategies, annual plans, and GTM programs across multiple brands and channels.

The role requires deep FMCG knowledge, a strategic mindset, and the ability to lead cross-functional teams, manage distributors and key accounts, and deliver measurable KPIs through data-driven decision making.

Qualifications

• Proven experience in category management with the FMCG industry.
• 10+ years overall with at least 3 years in a relevant category management role.
• Strong leadership, communication, and cross-functional collaboration.

Responsibilities

• Develop and implement the Annual Business Plan and set targets with GM National Sales.
• Translate category strategies into channel visions, objectives and GTM plans.
• Drive distribution, promotions, pricing, and trade marketing across trade channels.
• Lead category P&L, revenue, market share, and ROI initiatives.
• Manage principal relationships and conduct regular business reviews.
• Lead NPD launches with comprehensive GTM plans and cross-functional alignment.
• Coordinate demand planning, inventory control, and stock optimization.
• Conduct regular reviews with key customers to drive growth and penetration.

Skills

Category management

Brand planning

Retail analytics

P&L management

Team leadership

Tools

MS Office

Job description

Gulf Marketing Group seeks an experienced Category Manager for Everyday Goods - Food to drive revenue growth and maximize profits. You will work with the General Manager to develop and execute category strategies, annual plans, and GTM programs across multiple brands and channels.

The role requires deep FMCG knowledge, a strategic mindset, and the ability to lead cross-functional teams, manage distributors and key accounts, and deliver measurable KPIs through data-driven decision making.