Strategic FMCG Category Lead — Growth & NPD

GMG; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

GMG is seeking an experienced Category Manager for Everyday Goods - Food to lead the development and execution of category plans, drive revenue growth and maximize profits across channels in the UAE. You will work with the GM National Sales team and Head of Category to translate strategies into channel plans, build annual business plans, and manage P&L with a focus on distribution, pricing, and promotions.

The role requires deep FMCG knowledge, strong stakeholder management, and the ability to

Qualifications

• FMCG category management experience with 10+ years total.
• 3+ years in a category management role.
• Strong leadership and communication skills.
• Excellent data analysis and forecasting abilities.

Responsibilities

• Develop and implement the Annual Business Plan and targets with the Head of Category.
• Translate category strategies into channel plans and GTM actions.
• Drive distribution, promotions, and pricing across trade channels.
• Grow category sales through channel programs and KPI achievement.
• Own category P&L and manage principal relationships.
• Lead NPDs and GTM launches with cross-functional teams.
• Monitor trade spend, budgeting, and stock turn improvements.
• Coordinate with Marketing, Operations and Finance for integrated campaigns.
• Conduct regular business reviews with key customers.
• Provide leadership and mentorship to the brand team.

Skills

Category management

Leadership

Data analysis

Forecasting

Sales operations

Stock management

Job description

GMG is seeking an experienced Category Manager for Everyday Goods - Food to lead the development and execution of category plans, drive revenue growth and maximize profits across channels in the UAE. You will work with the GM National Sales team and Head of Category to translate strategies into channel plans, build annual business plans, and manage P&L with a focus on distribution, pricing, and promotions.

The role requires deep FMCG knowledge, strong stakeholder management, and the ability to