Events Marketing Lead – Conferences

Blue Ocean Management Training & Consultancies; Dubai; Presencial; AED 167 000 - 279 000; Tempo integral

Resumo da oferta

Blue Ocean Corporation in Dubai seeks a Marketing Officer for Events & Conferences to develop and implement marketing strategies for live events, promoting visibility, generating leads, and boosting sales.

You will manage the full marketing mix, coordinate on-site presence, oversee collateral, and track KPIs to optimize future campaigns. A bachelor’s degree in marketing and 3–5 years of event marketing experience are required, with travel as needed.

Qualificações

• Bachelor’s Degree in Marketing or related field.
• 3–5 years of experience in event marketing.
• Proven experience in strategy creation, project management and critical path analysis.
• Strong interpersonal, negotiation and relationship-building skills.
• High attention to detail with an eye for creative and effective marketing solutions.
• Ability to manage multiple projects simultaneously.
• Proficient in using databases and CRM tools to manage direct marketing campaigns.
• Willingness to travel for domestic and global events.

Responsabilidades

• Develop and implement comprehensive marketing strategies and promotion plans for events and conferences.
• Research and identify relevant industry events and conferences to enhance visibility, generate leads, and boost sales.
• Utilize the full marketing mix to promote events and conferences, including email, direct mail, PR, social media, online advertising, SMS, radio, and TV.
• Create and manage a marketing plan focused on lead generation, collaborating with internal teams to optimize marketing efforts for all event components.
• Manage relationships with vendors, organizers, and attendees to facilitate seamless event operations.
• Oversee the creation, design, and delivery of marketing collateral, including sales brochures, visitor tickets, advertisements, web banners, and email campaigns.
• Coordinate on-site event presence, including registration, press office, branding, and material placement.
• Forecast, monitor, and manage the event marketing budget, ensuring expenses align with financial goals.
• Provide on-site support, ensuring the smooth execution of all marketing-related activities.
• Track and evaluate the effectiveness of event marketing campaigns through KPIs, feedback, and post-event reports, adjusting strategies for future events.
• Leverage events to capture leads, foster relationships, and support the sales team in converting participation into opportunities.

Conhecimentos

Event marketing

Project management

Strategic planning

CRM experience

Communication skills

Formação académica

Bachelor's degree in Marketing

Ferramentas

CRM software

Databases

Descrição da oferta de emprego

Blue Ocean Corporation in Dubai seeks a Marketing Officer for Events & Conferences to develop and implement marketing strategies for live events, promoting visibility, generating leads, and boosting sales.

You will manage the full marketing mix, coordinate on-site presence, oversee collateral, and track KPIs to optimize future campaigns. A bachelor’s degree in marketing and 3–5 years of event marketing experience are required, with travel as needed.