Marketing Officer - Events & Conferences

Blue Ocean Academy; Dubai; On-site; USD 10,891 - 21,783; Full time

Job summary

An innovative firm seeks a Marketing Officer to drive event marketing strategies and enhance visibility in the industry. In this dynamic role, you will develop comprehensive marketing plans, manage relationships with key stakeholders, and oversee the execution of successful events and conferences. Your expertise in project management and lead generation will be crucial in fostering relationships and converting participation into business opportunities. Join a forward-thinking organization that values creativity and quality, and play a pivotal role in shaping impactful marketing initiatives that resonate with audiences and drive growth.

Qualifications

• 3-5 years of experience in event marketing with a focus on lead generation.
• Strong skills in strategy creation and project management.

Responsibilities

• Develop and implement marketing strategies for events and conferences.
• Manage relationships with vendors and attendees for seamless operations.

Skills

Event Marketing

Project Management

Strategy Creation

Interpersonal Skills

Negotiation Skills

Attention to Detail

Lead Generation

Multi-Project Management

Education

Bachelor’s Degree in Marketing

Related Field Degree

Tools

CRM Tools

Databases

Job description

Marketing Officer - Events & Conferences

Dubai, United Arab Emirates | Posted on 14/12/2024

Blue Ocean Corporation is a leading conglomerate and world leader in driving continuous growth and transformation across a multitude of industries and sectors. Our commitment to quality, innovation, and client satisfaction has propelled us to the forefront of the Consulting, Training, and Conferences landscapes.

With over 25+ years of excellence in accelerating careers and transforming organizations, we are a trusted partner for our B2B and B2C clients.

Job Description

1. Develop and implement comprehensive marketing strategies and promotion plans for events and conferences.
2. Research and identify relevant industry events and conferences that can enhance company visibility, generate leads, and boost sales.
3. Utilize the full marketing mix to promote events and conferences, including email, direct mail, PR, social media, online advertising, SMS, radio, and TV.
4. Create and manage a marketing plan focused on lead generation, collaborating with internal teams to optimize marketing efforts for all event components.
5. Manage relationships with vendors, organizers, and attendees to facilitate seamless event operations.
6. Oversee the creation, design, and delivery of marketing collateral, including sales brochures, visitor tickets, advertisements, web banners, and email campaigns.
7. Coordinate on-site event presence, including registration, press office, branding, and material placement.
8. Forecast, monitor, and manage the event marketing budget, ensuring that all expenses align with financial goals.
9. Provide on-site support, ensuring the smooth execution of all marketing-related activities.
10. Track and evaluate the effectiveness of event marketing campaigns through KPIs, feedback, and post-event reports, adjusting strategies for future events.
11. Leverage events to capture leads, foster relationships, and support the sales team in converting event participation into business opportunities.

Requirements

1. Bachelor’s Degree in Marketing or a related field.
2. 3 - 5 years of experience in event marketing.
3. Proven experience in strategy creation, project management, and critical path analysis.
4. Strong interpersonal, negotiation, and relationship-building skills.
5. High attention to detail with an eye for creative and effective marketing solutions.
6. Ability to manage multiple projects simultaneously.
7. Proficient in using databases and CRM tools to manage direct marketing campaigns.
8. Willingness to travel for domestic and global events as needed.