Marketing Officer - Events & Conferences

Blue Ocean Management Training & Consultancies; Dubai; Vor Ort; AED 167.000 - 279.000; Vollzeit

Zusammenfassung

Blue Ocean Corporation in Dubai seeks a Marketing Officer for Events & Conferences to develop and implement marketing strategies for live events, promoting visibility, generating leads, and boosting sales.

You will manage the full marketing mix, coordinate on-site presence, oversee collateral, and track KPIs to optimize future campaigns. A bachelor’s degree in marketing and 3–5 years of event marketing experience are required, with travel as needed.

Qualifikationen

• Bachelor’s Degree in Marketing or related field.
• 3–5 years of experience in event marketing.
• Proven experience in strategy creation, project management and critical path analysis.
• Strong interpersonal, negotiation and relationship-building skills.
• High attention to detail with an eye for creative and effective marketing solutions.
• Ability to manage multiple projects simultaneously.
• Proficient in using databases and CRM tools to manage direct marketing campaigns.
• Willingness to travel for domestic and global events.

Aufgaben

• Develop and implement comprehensive marketing strategies and promotion plans for events and conferences.
• Research and identify relevant industry events and conferences to enhance visibility, generate leads, and boost sales.
• Utilize the full marketing mix to promote events and conferences, including email, direct mail, PR, social media, online advertising, SMS, radio, and TV.
• Create and manage a marketing plan focused on lead generation, collaborating with internal teams to optimize marketing efforts for all event components.
• Manage relationships with vendors, organizers, and attendees to facilitate seamless event operations.
• Oversee the creation, design, and delivery of marketing collateral, including sales brochures, visitor tickets, advertisements, web banners, and email campaigns.
• Coordinate on-site event presence, including registration, press office, branding, and material placement.
• Forecast, monitor, and manage the event marketing budget, ensuring expenses align with financial goals.
• Provide on-site support, ensuring the smooth execution of all marketing-related activities.
• Track and evaluate the effectiveness of event marketing campaigns through KPIs, feedback, and post-event reports, adjusting strategies for future events.
• Leverage events to capture leads, foster relationships, and support the sales team in converting participation into opportunities.

Kenntnisse

Event marketing

Project management

Strategic planning

CRM experience

Communication skills

Ausbildung

Bachelor's degree in Marketing

Tools

CRM software

Databases

Jobbeschreibung

Marketing Officer - Events & Conferences

Dubai, United Arab Emirates | Posted on 14/12/2024

Blue Ocean Corporation is a leading conglomerate and world leader in driving continuous growth and transformation across a multitude of industries and sectors. Our commitment to quality, innovation, and client satisfaction has propelled us to the forefront of the Consulting, Training and Conferences landscapes.

From our humble beginnings to our present status as a global market leader, we take pride in our global footprint, and the transformative impact we have had on industries.

With over 25+ years of excellence in accelerating careers and transforming organizations, we are a trusted partner for our B2B and B2C clients.

Job Description

• Develop andimplement comprehensive marketing strategies and promotion plans for events andconferences.
• Research andidentify relevant industry events and conferences that can enhance companyvisibility, generate leads, and boost sales.
• Utilize the fullmarketing mix to promote events and conferences, including email, direct mail,PR, social media, online advertising, SMS, radio, and TV.
• Create and managea marketing plan focused on lead generation, collaborating with internal teamsto optimize marketing efforts for all event components.
• Managerelationships with vendors, organizers, and attendees to facilitate seamlessevent operations.
• Oversee thecreation, design, and delivery of marketing collateral, including salesbrochures, visitor tickets, advertisements, web banners, and email campaigns.
• Coordinateon-site event presence, including registration, press office, branding, andmaterial placement.
• Forecast,monitor, and manage the event marketing budget, ensuring that all expensesalign with financial goals.
• Provide on-sitesupport, ensuring the smooth execution of all marketing-related activities.
• Track andevaluate the effectiveness of event marketing campaigns through KPIs, feedback,and post-event reports, adjusting strategies for future events.
• Leverage eventsto capture leads, foster relationships, and support the sales team inconverting event participation into business opportunities.

Requirements

• Bachelor’s Degreein Marketing or a related field.
• 3 -5years of experience in event marketing.
• Proven experiencein strategy creation, project management, and critical path analysis.
• Stronginterpersonal, negotiation, and relationship-building skills.
• High attention todetail with an eye for creative and effective marketing solutions.
• Ability to managemultiple projects simultaneously.
• Proficient inusing databases and CRM tools to manage direct marketing campaigns.
• Willingness totravel for domestic and global events as needed.