Head of Marketing | B2B Exhibitions & Conferences

Salt; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Salt is hiring a Head of Marketing to lead the strategy for a portfolio of large-scale B2B exhibitions and conferences. You will shape marketing direction, drive visitor registrations, and partner with sales and production teams to maximise revenue and brand impact.

The role requires proven leadership in B2B event marketing, with a track record in exhibition organizers or conference environments. You will oversee campaigns, analytics, and cross-functional collaboration to achieve ambitious

Qualifications

• Leadership experience in marketing management roles.
• Proven ability in B2B events, exhibitions, conferences, or media environments.
• Strong understanding of modern marketing strategies and data-driven approaches.

Responsibilities

• Develop and execute marketing strategies to drive visitor acquisition and registrations.
• Lead integrated campaigns across digital, content, partnerships, media, and PR.
• Mentor and manage a marketing team to align with commercial objectives.
• Collaborate with sales, production, and conference teams to support revenue targets.
• Oversee brand positioning and market expansion for the portfolio.
• Track campaign performance and optimize ROI and audience growth.

Skills

Leadership

B2B marketing

Strategic thinking

Communication skills

Data-driven marketing

Team leadership

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM platforms

Marketing automation tools

Job description

B2B conferences, exhibitions Trade Show experience Mandatory

Dubai, UAE | Open to relocation

We’re Hiring: Head of Marketing | B2B Exhibitions & Conferences

Our client in the B2B events and exhibitions industry is looking for an experienced Head of Marketing to lead the strategic marketing direction across a portfolio of large-scale exhibitions, conferences, and trade shows.

This role requires a strong marketing leader with proven experience in B2B event marketing, particularly within exhibition organizers, conference producers, or trade show environments.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to drive visitor acquisition, delegate registrations, and brand visibility across multiple B2B events.
• Lead integrated marketing campaigns across digital, content, partnerships, media, and PR to maximize event reach and engagement.
• Manage and mentor a marketing team, ensuring strong execution and alignment with commercial objectives.
• Collaborate closely with sales, production, and conference teams to support sponsorship, exhibition, and delegate revenue targets.
• Oversee brand positioning, messaging, and market expansion strategies for the event portfolio.
• Track and analyze campaign performance, optimizing marketing activities to maximize ROI and audience growth.

Requirements

The ideal candidate will have at least two years of experience in a marketing management position, preferably within B2B events, exhibitions, conferences, or media environments. A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.

Candidates should demonstrate a strong understanding of modern marketing strategies, including audience acquisition, digital marketing, and integrated campaign execution. Experience working with data-driven marketing approaches, CRM platforms, marketing automation tools, and campaign performance analysis is essential. The role also requires proven experience in planning and delivering large-scale, multi-channel marketing initiatives, as well as the ability to establish and manage strategic partnerships while working closely with senior stakeholders.

Strong communication skills are critical, with the ability to produce compelling written content, deliver presentations, and communicate effectively across teams and external partners. The successful candidate will bring leadership and people management capabilities, with experience guiding and developing a marketing team to achieve high performance.

This role requires someone who is highly organized and capable of managing multiple projects simultaneously in a fast-paced, results-driven environment. An analytical mindset is important, with the ability to interpret marketing data and translate insights into practical strategies that drive audience growth and engagement. The ideal candidate will also be creative, proactive, and self-motivated, with a strong focus on delivering measurable results.

We will be shortlisting candidates within the next two weeks. If you do not hear from us during this time, it means your profile has not been selected on this occasion. We truly appreciate your interest and the time you invested in applying.

Please feel free to continue checking our website and LinkedIn page for future opportunities that may be a great fit for you.