ENGINEER, MARKETING

alfanar; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

alfanar is seeking a Marketing Data Analyst to support marketing planning, market research, and performance monitoring. The role involves collecting and structuring data, updating planning templates, and maintaining documentation to ensure accurate business information.

The analyst will study market data, track performance indicators, prepare analytical reports, and translate technical content into marketing materials. Collaboration with sales and product teams is required.

Qualifications

• Experience with marketing data analysis and reporting.
• Ability to structure and interpret market data for plans and budgets.
• Strong written and verbal communication skills for cross-functional teams.

Responsibilities

• Compile technical and commercial data for marketing plans and budgets.
• Update planning templates with actual performance figures.
• Maintain controlled copies of planning documents and records.
• Collect and structure market data related to customers, competitors, products, and pricing.
• Analyze sales performance and market trends using approved tools.
• Prepare periodic analytical reports and highlight variances.
• Track marketing activities against defined performance indicators.
• Update monitoring files and report deviations from approved plans.
• Provide structured data to support corrective actions.
• Prepare technical marketing materials, product data sheets, and presentations.
• Translate product specifications into application-based marketing content.
• Maintain and update marketing databases and documentation.
• Ensure proper archiving and accessibility of marketing information.
• Support the enhancement of marketing reporting templates and tools.
• Coordinate with sales and concerned departments to obtain required inputs.
• Identify opportunities to improve reporting formats and data accuracy.
• Keep updated with market developments, product applications, and industry practices.
• Delivery: perform planned activities to meet targets; report deviations and execution of tasks.
• Problem-Solving: address issues and escalate complex operational problems.
• Quality: ensure quality requirements for processes and products.
• Business Process Improvements: pursue written systems, policies, and automation opportunities.
• Compliance: adhere to related policies and procedures and work instructions.
• Health, Safety, and Environment: ensure safety, quality, and environmental controls.

Education

Bachelor's Degree in Marketing & Communication or relevant field

Job description

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To perform marketing analysis, performance tracking, and documentation activities through structured data collection and reporting in order to support planning and ensure the availability of accurate and reliable business information.

Key Accountability Areas

Marketing Planning Support

• Compile technical and commercial data required for marketing plans and budgets.
• Update planning templates with actual performance figures.
• Maintain controlled copies of planning documents and records.

Market Research and Analysis

• Collect and structure market data related to customers, competitors, products, and pricing.
• Analyze sales performance and market trends using approved tools.
• Prepare periodic analytical reports and highlight variances.

Performance Monitoring

• Track marketing activities against defined performance indicators.
• Update monitoring files and report deviations from approved plans.
• Provide structured data to support corrective actions.

Technical Marketing Documentation

• Prepare technical marketing materials, product data sheets, and presentations.
• Compile technical comparison data between company products and competitors.
• Translate product specifications into application-based marketing content.

Marketing Systems and Records

• Maintain and update marketing databases and documentation.
• Ensure proper archiving and accessibility of marketing information.
• Support the enhancement of marketing reporting templates and tools.

Coordination and Data Collection

• Coordinate with sales and concerned departments to obtain required inputs.
• Ensure timely circulation of marketing reports and updates.
• Identify opportunities to improve reporting formats and data accuracy.
• Keep updated with market developments, product applications, and industry practices.

Role Accountability

• Ability to obtain updated soft and technical skills related to the job

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Markting & Communication or Any relevant field