Sr. Marketing Engineer | alfanar Electric

alfanar; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

alfanar is seeking a seasoned Marketing professional in Dubai with an Electrical Engineering background to promote technical products and drive business growth. You will bridge engineering insight with market strategy, coordinating campaigns and events across regional markets.

Ideal candidates bring 6–10 years of marketing experience, strong communication, stakeholder management and budgeting skills to deliver measurable results in a dynamic construction & manufacturing environment.

Qualifications

• Bachelor's degree in Electrical Engineering or a related field.
• 6 to 10 years of relevant marketing experience.
• Strong communication, stakeholder management and project management skills.

Responsibilities

• Drive marketing efforts by applying engineering expertise to promote technical products.
• Build relationships with industry stakeholders and potential clients during events and campaigns.
• Develop and implement comprehensive marketing strategies, campaigns and materials.
• Plan budgets, monitor expenditures and report on marketing performance.

Skills

Advertising Concepts

Brand Development

Competitive Analysis

Customer Relationship Marketing

Marketing Programs

Education

Bachelor Degree in Electrical Engineering or Any relevant field

Job description

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Description: Requisition ID: 29080

City alfanar ElC UAE

Group overview: Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design & development centers and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, Electromechanical and Civil Engineering Construction
• Manufacturing and Marketing Electrical Construction Products
• Allied Engineering Services

Our Main Divisions:

• alfanar electric
• alfanar Construction
• alfanar Building Systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh

The center of alfanar's industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the Complex houses alfanar's facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose

Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.

Key Accountability Areas

Representation & Brand Promotion

• Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company's image, products, and values.
• Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.

Market Research & Intelligence

• Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
• Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
• Translate collected data into reports and presentations that support data-driven decisions and business development planning.

Market Expansion & Business Development

• Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
• Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
• Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.

Planning & Budgeting

• Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
• Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
• Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
• Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
• Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.

Performance Monitoring & Reporting

• Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
• Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and elevate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Electrical Engineering or Any relevant field

Work Experience

6 to 10 Years

Technical / Functional Competencies

Advertising Concepts Brand Development Competitive Analysis Customer Relationship Marketing Marketing Programs