SR ENGINEER MARKETING

DAR ENGINEERING; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

DAR ENGINEERING seeks a marketing engineer to promote technical products and bridge communication between technical and non-technical stakeholders. You will drive market research, develop GTM strategies, and manage budgets to support business growth.

The role requires 6–10 years of experience in industrial marketing, strong relationship skills, and the ability to create impactful marketing materials and campaigns for regional markets.

Qualifications

• Bachelor degree in Electrical Engineering or related field.
• 6–10 years of work experience in marketing for technical products.
• Strong communication and stakeholder management skills.
• Ability to develop marketing materials and campaigns.

Responsibilities

• Represent marketing in seminars, exhibitions, and workshops.
• Conduct market research and intelligence to guide strategy.
• Develop go-to-market strategies and budgets.
• Prepare KPIs and performance reports.

Skills

Advertising Concepts

Brand Development

Competitive Analysis

Customer Relationship Marketing

Marketing Programs

Education

Bachelor Degree in Electrical Engineering

Job description

Job Description:

Job Purpose

Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.

Key Accountability Areas

Representation & Brand Promotion

• Represent the Marketing Department in seminars, exhibitions, and training workshops across existing and emerging markets, ensuring consistent and professional communication of the company’s image, products, and values.
• Build and maintain strong relationships with industry stakeholders, business partners, and potential clients during events to enhance visibility and create growth opportunities.

Market Research & Intelligence

• Conduct in-depth market research and gather marketing intelligence on industry trends, customer behavior, market size, and competitor strategies to provide actionable insights.
• Monitor global and regional market developments to anticipate changes, identify threats, and recommend strategic responses.
• Translate collected data into reports and presentations that support data-driven decisions and business development planning.

Market Expansion & Business Development

• Carry out feasibility studies for new potential markets to evaluate opportunities for entry and long-term growth.
• Identify and assess potential distributors, partners, and agents to establish sustainable distribution networks.
• Provide recommendations on go-to-market strategies that align with organizational goals and market conditions.

Planning & Budgeting

• Prepare and manage the annual marketing budget, covering seminars, exhibitions, promotional activities, and market-entry initiatives.
• Develop a clear schedule and detailed plan per market, ensuring efficient resource allocation and cost-effectiveness.
• Track expenditures against budgets, providing variance analysis and corrective recommendations where needed.
• Provide technical marketing support to distributors and clients, including product presentations, technical seminars, and training workshops.
• Contribute to the development of marketing materials, content, and campaigns to support product positioning and market penetration.

Performance Monitoring & Reporting

• Establish KPIs for marketing activities and evaluate the effectiveness of campaigns, events, and market-entry efforts.
• Prepare and submit periodic performance reports highlighting achievements, challenges, and recommendations for continuous improvement.

Role Accountability

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job
• To have a vision and a plan for the career path and how to achieve it.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems arise and raise any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.

Compliance:

• Comply to related policy and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification

Bachelor Degree in Electrical Engineering or Any relevant field

Work Experience

6 to 10 Years

Technical / Functional Competencies

• Advertising Concepts
• Brand Development
• Competitive Analysis
• Customer Relationship Marketing
• Marketing Programs