Marketing Manager

BAYARA; Dubai; On-site; AED 150,000 - 210,000; Full time

Job summary

BAYARA in Dubai is seeking a Marketing Manager to drive the department's objectives, lead a team, set targets, and ensure performance through feedback and development.

You will oversee budgets, brand strategy, pricing, advertising, and regulatory compliance, coordinating with agencies to deliver campaigns and maintain standards.

This role emphasizes continuous improvement, reporting, and effective organization structure to maximize profitability and market share.

Responsibilities

• Management: Manage the effective achievement of Marketing objectives through the leadership of Marketing– setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximize subordinate and the performance of the department.
• Budgets and Plans: Prepare and recommend the Marketing budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, and areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalized upon.
• Policies, Systems, Processes, & Procedures: Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence so that work is carried out in a controlled manner.
• Day- to-day Operations: Supervises the day-to-day operations of Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.
• Brand -Develop overall Category marketing strategy and annual plan for assigned brands, based on understanding of customers, products and market environment for both short & long terms.
• Pricing -Confirm and recommend pricing analysis to optimize profit in competitive environment
• Advertise& Promotion - Develop & implement effective advertising & promotional campaigns for the brands assigned by working with agencies with creativity and in line with strategic direction
• Standards & Regulations- Ensure that all activities are monitored and regulatory compliance audits and inspections are conducted for an effective implementation of regulatory standards
• Projects- Plan and supervise the implementation of department projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
• Organization Structure- Recommend an optimum organization structure so that resources are optimally utilized and communication can take place in an efficient manner
• Continuous Improvement: Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.
• Reporting: Prepare reports timely and accurately to meet Bayara and Marketing department requirements, policies and standards.
• Health, Safety, & Environment: Monitor the adherence to all relevant safety and environmental management procedures and controls to guarantee employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.

Job description

• Management: Manage the effective achievement of Marketing objectives through the leadership of Marketing– setting individual objectives, managing performance, developing and motivating staff, provision of formal and informal feedback and appraisal – in order to maximize subordinate and the performance of the department.
• Budgets and Plans: Prepare and recommend the Marketing budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, and areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalized upon.
• Policies, Systems, Processes, & Procedures: Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence so that work is carried out in a controlled manner.
• Day- to-day Operations: Supervises the day-to-day operations of Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.
• Brand -Develop overall Category marketing strategy and annual plan for assigned brands, based on understanding of customers, products and market environment for both short & long terms.
• Pricing -Confirm and recommend pricing analysis to optimize profit in competitive environment
• Advertise& Promotion- Develop & implement effective advertising & promotional campaigns for the brands assigned by working with agencies with creativity and in line with strategic direction
• Standards & Regulations- Ensure that all activities are monitored and regulatory compliance audits and inspections are conducted for an effective implementation of regulatory standards
• Projects-Plan and supervise the implementation of department projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
• Organization Structure- Recommend an optimum organization structure so that resources are optimally utilized and communication can take place in an efficient manner
• Continuous Improvement: Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.
• Reporting: Prepare reports timely and accurately to meet Bayara and Marketing department requirements, policies and standards.
• Health, Safety, & Environment: Monitor the adherence to all relevant safety and environmental management procedures and controls to guarantee employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.