Marketing Executive

Health Connect; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Health Connect is seeking a seasoned marketing professional to lead integrated campaigns across online and offline channels. You will design strategies that build brand awareness, drive demand, and optimize performance across digital platforms.

The role requires strong analytics, budget oversight, and collaboration with sales and agencies to deliver measurable results in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 13 years of experience in marketing or digital marketing, or as required.

Responsibilities

• Developed and implemented marketing strategies to promote products and services.
• Planned and executed online and offline marketing campaigns to increase brand awareness and sales.
• Managed social media platforms and created engaging content for digital marketing initiatives.
• Conducted market research and competitor analysis to identify business opportunities and customer trends.
• Coordinated promotional events, product launches and marketing activities.
• Collaborated with the sales team to develop marketing materials and support lead generation.
• Managed relationships with vendors, advertising agencies and media partners.
• Monitored campaign performance and prepared reports with recommendations for improvement.
• Assisted in developing marketing budgets and ensured cost-effective campaign execution.
• Maintained brand consistency across all marketing channels and promotional materials.
• Tracked marketing KPIs and analyzed customer feedback to improve marketing strategies.

Skills

Marketing

Digital marketing

Social media

Content creation

Analytics

Budget management

Communication

Project management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Canva

Mailchimp

CRM software

Google Ads

Meta Ads

Microsoft Office

Job description

• Developed and implemented marketing strategies to promote products and services.
  


• Planned and executed online and offline marketing campaigns to increase brand awareness and sales.
  


• Managed social media platforms and created engaging content for digital marketing initiatives.
  


• Conducted market research and competitor analysis to identify business opportunities and customer trends.
  


• Coordinated promotional events product launches and marketing activities.
  


• Collaborated with the sales team to develop marketing materials and support lead generation.
  


• Managed relationships with vendors advertising agencies and media partners.
  


• Monitored campaign performance and prepared reports with recommendations for improvement.
  


• Assisted in developing marketing budgets and ensured cost-effective campaign execution.
  


• Maintained brand consistency across all marketing channels and promotional materials.
  


• Tracked marketing KPIs and analyzed customer feedback to improve marketing strategies.
  

Requirements

• Bachelors degree in Marketing Business Administration Communications or a related field.
  


• 13 years of experience in marketing digital marketing or a related role (or as required).
  


• Strong knowledge of digital marketing channels including social media email marketing SEO and SEM.
  


• Experience with social media management platforms and digital advertising (Meta Ads and Google Ads is an advantage).
  


• Proficiency in Microsoft Office (Word Excel and PowerPoint).
  


• Familiarity with marketing tools such as Google Analytics Canva Mailchimp or CRM software is preferred.
  


• Excellent written and verbal communication skills.
  


• Strong organizational and project management abilities.
  


• Creative mindset with strong attention to detail.
  


• Ability to analyze marketing data and prepare performance reports.
  


• Ability to work independently and collaboratively in a fast-paced environment.
  


• Willingness to learn new marketing trends and technologies.
  

Required Skills

Bachelors degree in Marketing Business Administration Communications or a related field. 13 years of experience in marketing digital marketing or a related role (or as required). Strong knowledge of digital marketing channels including social media email marketing SEO and SEM. Experience with social media management platforms and digital advertising (Meta Ads and Google Ads is an advantage). Proficiency in Microsoft Office (Word Excel and PowerPoint). Familiarity with marketing tools such as Google Analytics Canva Mailchimp or CRM software is preferred. Excellent written and verbal communication skills. Strong organizational and project management abilities. Creative mindset with strong attention to detail. Ability to analyze marketing data and prepare performance reports. Ability to work independently and collaboratively in a fast-paced environment. Willingness to learn new marketing trends and technologies.

Required Education

Bachelors degree in Marketing Business Administration Communications or a related field.