Emerging Markets Brand Manager - Regional Growth & Strategy

Cereal Partners Worldwide (Nestlé & General Mills); Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Nestlé is seeking a Brand Manager for Emerging Markets based in Dubai. You will bridge global brand strategy with local market execution, driving growth across diverse markets in Asia, Africa, and the Middle East.

This role sits within CPW Emerging Markets and reports to the Marketing Manager, offering exposure to large, fast-growing consumer markets. You will translate strategies into actionable plans, manage campaigns, analyze performance, and influence commercial decisions.

Qualifications

• Minimum strong marketing experience in FMCG with brand-building focus.
• Proven track record delivering campaigns across markets.
• Experience adapting global campaigns for local markets.
• Excellent cross-functional coordination across multiple markets.
• Strong consumer insights and commercial mindset.
• Ability to translate strategy into local execution.

Responsibilities

• Translate global brand strategy into locally relevant plans across emerging markets.
• Manage annual activation calendar and campaigns across markets.
• Identify growth opportunities by analyzing consumer occasions and cohorts.
• Drive flawless execution of integrated campaigns on time and budget.
• Contribute to media strategy and channel optimization.
• Provide market feedback to global teams for future strategies.
• Collaborate with Sales, Trade Marketing, and Commercial teams.
• Develop sell-in materials and category stories for retailers.

Skills

Brand management

FMCG marketing

Cross-functional collaboration

Market analysis

Campaign management

Stakeholder management

Job description

Nestlé is seeking a Brand Manager for Emerging Markets based in Dubai. You will bridge global brand strategy with local market execution, driving growth across diverse markets in Asia, Africa, and the Middle East.

This role sits within CPW Emerging Markets and reports to the Marketing Manager, offering exposure to large, fast-growing consumer markets. You will translate strategies into actionable plans, manage campaigns, analyze performance, and influence commercial decisions.