Brand Manager

Nestlé S.A.; Dubai; Presencial; AED 335.000 - 614.000; Jornada completa

Descripción de la vacante

Nestlé S.A. is seeking an experienced Brand Manager to shape and activate consumer strategies for the MENA cluster. You will translate brand visions into local context, lead activations aligned with the regional strategy, and drive consumer engagement initiatives with flawless execution across content, I/R deployment, and packaging.

You will monitor brand performance, manage budgets, and collaborate with marketing and eBusiness teams to deliver compelling content and campaigns.

Formación

• 4–5 years of experience in marketing, ideally with FMCG exposure.
• Strong strategic mindset and learning agility.
• Experience coordinating cross-functional teams and projects.
• Excellent English communication; Arabic is a plus.

Responsabilidades

• Develop consumer and shopper insights via immersions, visits, and focus groups.
• Lead digital content development and media planning with up‑to‑date platforms.
• Partner with agencies and eBusiness teams to expand brand presence online.
• Monitor brand performance and health; propose improvements.
• Support PFME planning and tracking within defined budgets.
• Drive I/R deployment for multi-cluster projects per governance.
• Own packaging development for cluster SKUs and coordinate with D2D.
• Collaborate to create ICP plans aligned with brand strategy.
• Plan and execute promotional activities with stakeholders.
• Conduct market visits to assess competitive landscape and opportunities.
• Participate in monthly regional reviews for inspiration and action.

Conocimientos

Marketing experience

Strategic mindset

Project management

Communication skills

Descripción del empleo

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

At Nestlé, we believe in the power of food to enhance quality of life for everyone. Guided by this purpose, we constantly aim to push the boundaries of what's possible with food, beverages, and nutritional health solutions.

We are looking for an experienced and passionate Brand Manager to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.

• Develop in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups to facilitate decision-making by providing ongoing data and insights.
• Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
• Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
• Monitor and analyze brand performance and brand health, identifying gaps, support needed and providing recommendations for improvement.
• Support in PFME planning and tracking based on pre-defined budgets, with recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.
• Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.
• Own the packaging development process for cluster dedicated SKUs, following the packaging guidelines and coordinate the process within D2D.
• Collaborate with our Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.
• Plan and execute promotional activities in line with the overall strategy, coordinating with relevant stakeholders for flawless execution.
• Conduct market visits along with the Commercial Development team to assess competitive landscape, promotional execution, brand activation implementation & identify emerging opportunities and trends.
• Actively participate in the monthly review with regional team and clusters for inspiration, learnings, and action plans.

What will make you successful

• 4-5 years of experience in marketing, which may include some years in other functions, ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 4years in Marketing.
• Strong strategic mindset.
• Strong learning agility and project management experience with cross functional teams.
• Strong communication skills in English (Arabic is a plus).