Brand Manager, Gold & Cappuccino - Dubai

Brand Manager, Coffee - Nestle Middle East, Dubai; Dubai; Hybrid; AED 279,000 - 446,400; Full time

Benefits offered by this job

Competitive remuneration

Location-specific opportunities

International mobility

Health & wellbeing at work

Parental leave

Job summary

Nestlé Middle East in Dubai seeks a Brand Manager for Gold and Cappuccino to lead regional brand plans and deliver consumer value across channels, from in-store to digital.

With 3–5 years in FMCG marketing, you’ll drive insights, develop ICPs, and coordinate cross-functional execution with agencies, shaping brand voice and growth.

English and Arabic fluency is required; you’ll partner with markets, drive online experiences and contribute to P&L.

Qualifications

• Minimum 3–5 years in marketing, FMCG preferred.
• Strong English and Arabic language skills.
• Regional scope experience is advantageous.

Responsibilities

• Drives business growth regionally with country teams and partners.
• Ensures consumer centricity and executes brand renovation with agencies.
• Develops consumer portrait and category strategy.
• Enhances online experience across touchpoints.
• Updates and implements consumer-brand ecosystem.
• Develops and executes strong, functionally aligned brand and ICP plan.
• Assists in managing the P&L of the brand.
• Uses ATL and BTL marketing techniques.
• Leads on the development of the Big Idea and engagement strategies.
• Works with agencies to ensure plan implementation.
• Leads data analysis from research and reports to provide insights for brand plan development.
• Manages 60/40+ research and other research and packaging development.

Skills

Brand management

Strategic thinking

Entrepreneurial attitude

Communication skills

English and Arabic

Education

Bachelor’s degree in Marketing or equivalent

Job description

Nestlé Middle East in Dubai seeks a Brand Manager for Gold and Cappuccino to lead regional brand plans and deliver consumer value across channels, from in-store to digital.

With 3–5 years in FMCG marketing, you’ll drive insights, develop ICPs, and coordinate cross-functional execution with agencies, shaping brand voice and growth.

English and Arabic fluency is required; you’ll partner with markets, drive online experiences and contribute to P&L.