Strategic Brand Manager – MENA Market Activation

Nestlé S.A.; Dubai; On-site; AED 335,000 - 614,000; Full time

Job summary

Nestlé S.A. is seeking an experienced Brand Manager to shape and activate consumer strategies for the MENA cluster. You will translate brand visions into local context, lead activations aligned with the regional strategy, and drive consumer engagement initiatives with flawless execution across content, I/R deployment, and packaging.

You will monitor brand performance, manage budgets, and collaborate with marketing and eBusiness teams to deliver compelling content and campaigns.

Qualifications

• 4–5 years of experience in marketing, ideally with FMCG exposure.
• Strong strategic mindset and learning agility.
• Experience coordinating cross-functional teams and projects.
• Excellent English communication; Arabic is a plus.

Responsibilities

• Develop consumer and shopper insights via immersions, visits, and focus groups.
• Lead digital content development and media planning with up‑to‑date platforms.
• Partner with agencies and eBusiness teams to expand brand presence online.
• Monitor brand performance and health; propose improvements.
• Support PFME planning and tracking within defined budgets.
• Drive I/R deployment for multi-cluster projects per governance.
• Own packaging development for cluster SKUs and coordinate with D2D.
• Collaborate to create ICP plans aligned with brand strategy.
• Plan and execute promotional activities with stakeholders.
• Conduct market visits to assess competitive landscape and opportunities.
• Participate in monthly regional reviews for inspiration and action.

Skills

Marketing experience

Strategic mindset

Project management

Communication skills

Job description

Nestlé S.A. is seeking an experienced Brand Manager to shape and activate consumer strategies for the MENA cluster. You will translate brand visions into local context, lead activations aligned with the regional strategy, and drive consumer engagement initiatives with flawless execution across content, I/R deployment, and packaging.

You will monitor brand performance, manage budgets, and collaborate with marketing and eBusiness teams to deliver compelling content and campaigns.