Brand Manager

Nestlé; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Nestlé in Dubai is seeking an experienced Brand Manager to shape and activate consumer strategies for the MENA cluster, translating brand visions into local context and leading activation with flawless execution. You will own packaging development for cluster SKUs, drive I/R deployment, and partner with marketing and eBusiness teams to build engaging content and digital campaigns.

The role emphasizes consumer and shopper insights, digital marketing expertise, and strong cross-functional

Qualifications

• 4-5 years of experience in marketing, ideally in FMCG or Nestlé.
• Solid experience in digital marketing.
• Strong strategic mindset.
• Strong learning agility and project management experience with cross functional teams.
• Strong communication skills in English (Arabic is a plus).
• Strong analytical & conceptual ability.

Responsibilities

• Develop in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups.
• Bring strong digital knowhow to the communication development and media planning process.
• Partner with media and communication agencies and with eBusiness teams for digital content.
• Monitor and analyze brand performance and brand health; identify gaps and recommendations.
• Support PFME planning and tracking with budget-based optimization.
• Drive I/R deployment for multi-cluster and cluster projects with governance alignment.
• Own packaging development process for cluster SKUs following guidelines.
• Collaborate to develop annual ICP plans aligned with strategy.
• Plan and execute promotional activities with stakeholders for flawless execution.
• Conduct market visits with Commercial Development to assess landscape and opportunities.
• Participate in monthly regional reviews for insights and action plans.

Skills

Digital marketing

Strategic mindset

Project management

Communication skills

English

Arabic

Analytical

Consumer insights

Job description

Brand Manager

POSITION SNAPSHOT

Location: Dubai
Company: Nestlé

POSITION SUMMARY

Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

At Nestlé we believe in the power of food to enhance quality of life for everyone. Guided by this purpose we constantly aim to push the boundaries of whats possible with food beverages and nutritional health solutions.

We are looking for an experienced and passionate Brand Manager to shape and activate outstanding Consumer strategies for the Cluster with best-in-class localized Consumer Engagement translating brand visions into local context leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content specific I&R deployment activations) with flawless execution rooted in consumer and shopper centricity.

A DAY IN THE LIFE

• Develop in-depth consumer and shopper knowledge through immersions; in-home visits shopper observations focus groups to facilitate decision-making by providing ongoing data and insights.
• Bring strong digital knowhow to the communication development and media planning process by staying up to date with trends and relevant emerging platforms.
• Partner with media and communication agencies and work with our eBusiness teams to expand our brand presence and develop compelling content for digital marketing.
• Monitor and analyze brand performance and brand health identifying gaps support needed and providing recommendations for improvement.
• Support in PFME planning and tracking based on pre-defined budgets with recommendations to optimize/revise to be submitted to the Marketing Manager/Senior Brand Manager.
• Drive I/R deployment for both multi-cluster and cluster specific projects in alignment with the I2L governance and working on the launch plans in collaboration with other teams.
• Own the packaging development process for cluster dedicated SKUs following the packaging guidelines and coordinate the process within D2D.
• Collaborate with our Marketing Manager and/or the Senior Brand Manager to develop captivating annual ICP plans in line with brand and category strategy.
• Plan and execute promotional activities in line with the overall strategy coordinating with relevant stakeholders for flawless execution.
• Conduct market visits along with the Commercial Development team to assess competitive landscape promotional execution brand activation implementation & identify emerging opportunities and trends.
• Actively participate in the monthly review with regional team and clusters for inspiration learnings and action plans.

What will make you successful

• 4-5 years of experience in marketing which may include some years in other functions ideally in CDT/Sales at Nestlé or equivalent FMCG with at least 4years in Marketing.
• Solid experience in digital marketing.
• Strong strategic mindset.
• Strong learning agility and project management experience with cross functional teams.
• Strong communication skills in English (Arabic is a plus).
• Strong analytical & conceptual ability.

Required Experience:

IC