Brand & Digital Activation Lead, MENA

Nestlé; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Nestlé in Dubai is seeking an experienced Brand Manager to shape and activate consumer strategies for the MENA cluster, translating brand visions into local context and leading activation with flawless execution. You will own packaging development for cluster SKUs, drive I/R deployment, and partner with marketing and eBusiness teams to build engaging content and digital campaigns.

The role emphasizes consumer and shopper insights, digital marketing expertise, and strong cross-functional

Qualifications

• 4-5 years of experience in marketing, ideally in FMCG or Nestlé.
• Solid experience in digital marketing.
• Strong strategic mindset.
• Strong learning agility and project management experience with cross functional teams.
• Strong communication skills in English (Arabic is a plus).
• Strong analytical & conceptual ability.

Responsibilities

• Develop in-depth consumer and shopper knowledge through immersions; in-home visits, shopper observations, focus groups.
• Bring strong digital knowhow to the communication development and media planning process.
• Partner with media and communication agencies and with eBusiness teams for digital content.
• Monitor and analyze brand performance and brand health; identify gaps and recommendations.
• Support PFME planning and tracking with budget-based optimization.
• Drive I/R deployment for multi-cluster and cluster projects with governance alignment.
• Own packaging development process for cluster SKUs following guidelines.
• Collaborate to develop annual ICP plans aligned with strategy.
• Plan and execute promotional activities with stakeholders for flawless execution.
• Conduct market visits with Commercial Development to assess landscape and opportunities.
• Participate in monthly regional reviews for insights and action plans.

Skills

Digital marketing

Strategic mindset

Project management

Communication skills

English

Arabic

Analytical

Consumer insights

Job description

Nestlé in Dubai is seeking an experienced Brand Manager to shape and activate consumer strategies for the MENA cluster, translating brand visions into local context and leading activation with flawless execution. You will own packaging development for cluster SKUs, drive I/R deployment, and partner with marketing and eBusiness teams to build engaging content and digital campaigns.

The role emphasizes consumer and shopper insights, digital marketing expertise, and strong cross-functional