Job Description: E-commerce SEO & AI Search Specialist
Location
Dubai, UAE/Remote
Department
Marketing & E-commerce
Employment Type
Full-Time
Experience
4–6+ Years
About Maylaa International
Maylaa International is a fast-growing retail and e-commerce organization managing multiple premium brands across beauty, fragrances, lifestyle, and retail. We are committed to delivering exceptional customer experiences through innovation, digital transformation, and data-driven marketing. As we continue to expand our digital presence, we are looking for an experienced E-commerce SEO & AI Search Specialist to lead our organic growth initiatives across traditional search engines and emerging AI-powered search platforms.
Role Overview
The E-commerce SEO & AI Search Specialist will be responsible for developing and executing comprehensive SEO strategies that improve organic visibility, increase website traffi c, and drive revenue across our e-commerce platforms. The ideal candidate should possess hands‑on expertise in Technical SEO, E-commerce SEO, Content Strategy, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven search optimization. This role requires staying ahead of evolving search technologies and ensuring our brands remain discoverable across Google Search, AI-powered search experiences, and Large Language Models (LLMs).
Key Responsibilities
SEO Strategy & Organic Growth
- Develop and execute SEO strategies aligned with business objectives.
- Improve organic rankings, website traffi c, conversions, and revenue.
- Conduct keyword research, competitor analysis, and search intent mapping.
- Build long-term SEO roadmaps to support business growth.
E-commerce SEO
- Optimize Shopify, WooCommerce, or similar e-commerce platforms.
- Improve product pages, category pages, collections, landing pages, and blog content.
- Optimize website architecture, navigation, and internal linking.
- Enhance product discoverability across search engines.
- Manage large product catalogs while minimizing duplicate content issues.
Technical SEO
- Conduct regular technical SEO audits.
- Improve website crawlability and indexability.
- Optimize Core Web Vitals and PageSpeed performance.
- Implement XML Sitemaps, Robots.txt, Canonical Tags, Hrefl ang, and Structured Data.
- Collaborate with developers to resolve technical SEO issues.
Content Optimization
- Create SEO-friendly content strategies.
- Optimize meta titles, descriptions, headings, URLs, and image alt text.
- Develop topic clusters, buying guides, FAQs, and evergreen content.
- Improve Featured Snippets, People Also Ask (PAA), and rich search results.
- Ensure content aligns with Google's E-E-A-T principles.
AI Search & Generative Engine Optimization (GEO)
- Develop strategies to improve visibility across AI-powered search platforms.
- Optimize content for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity AI, Microsoft Copilot, and other LLM-powered search experiences.
- Create structured, authoritative, and citation-friendly content.
- Implement Semantic SEO and Entity SEO strategies.
- Monitor AI search trends and recommend improvements.
Answer Engine Optimization (AEO)
- Develop content optimized for answer engines.
- Create conversational FAQs and knowledge base content.
- Optimize websites for voice search and AI-generated answers.
Off-Page SEO
- Develop ethical link-building strategies.
- Build high-quality backlinks and digital PR opportunities.
- Monitor backlink quality and domain authority.
- Strengthen brand authority through industry publications and partnerships.
Analytics & Reporting
- Monitor website performance and SEO KPIs.
- Prepare weekly and monthly SEO reports.
- Analyze traffi c, rankings, conversions, AI visibility, and user behavior.
- Recommend improvements based on performance data.
Cross-Functional Collaboration
- Work closely with Marketing, Content, Design, Development, Product, and E-commerce teams.
- Support website launches, redesigns, and migration projects.
- Stay updated with Google's algorithm updates and AI search developments.
Required Skills
Search Engine Optimization
- Technical SEO
- E-commerce SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- International SEO
- Semantic SEO
- Entity SEO
- Keyword Research
- Competitor Analysis
- Link Building
- Internal Linking
- Website Architecture
- Structured Data (Schema.org)
- Core Web Vitals
- Content Strategy
AI Search Optimization
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI Search Optimization
- Large Language Model (LLM) Optimization
- Google AI Overviews Optimization
- Conversational Search Optimization
- Knowledge Graph Optimization
- Prompt Engineering for SEO workfl ows
Tools & Platforms Required Skills
- SEO & Analytics
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Looker Studio
- Ahrefs
- SEMrush
- Screaming Frog
- Microsoft Clarity
- Google PageSpeed Insights
- Google Business Profi le
- AI & Content Tools
- ChatGPT
- Google Gemini
- Claude AI
- Perplexity AI
- Microsoft Copilot
- Google AI Studio
- NotebookLM
CMS & E-commerce Platforms
- Shopify
- WooCommerce
- WordPress
- Magento, etc
Qualifi cations
- Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, or a related fi eld.
- 4–6+ years of hands‑on experience in SEO with a strong focus on e‑commerce.
- Proven experience managing Shopify or similar e‑commerce platforms.
- Strong understanding of search engine algorithms, semantic search, and AI‑driven search technologies.
- UAE/GCC market experience is mandatory.
Key Performance Indicators (KPIs)
- Growth in organic traffi c.
- Growth in organic revenue and conversions.
- Improvement in keyword rankings.
- Increase in non-branded organic traffi c.
- Visibility in Google AI Overviews and AI‑powered search platforms.
- Featured Snippets and People Also Ask (PAA) rankings.
- Improvement in Core Web Vitals.
- Reduction in technical SEO issues.
- Increase in indexed product and category pages.
- Growth in domain authority and quality backlinks.
- Higher organic click‑through rate (CTR).
Pay
From AED1.00 per month
Work Location
In person