Head of SEO

Peergrowth Consultancy Co.; Dubai; On-site; AED 420,000 - 560,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunity to lead a team

Job summary

A leading ecommerce consultancy is seeking a Head of SEO & AI Search to enhance its organic search strategy. This role combines SEO fundamentals with innovative AI-driven approaches to optimize content discovery across channels. Responsibilities include defining SEO strategy, overseeing technical audits, and collaborating with stakeholders. Ideal candidates will have a strong ecommerce background, experience with AI tools, and demonstrable success in driving organic growth. This is a remote/hybrid position based in Dubai with opportunities to grow an in-house team.

Qualifications

• Proven experience leading SEO strategy for a large ecommerce or B2B website.
• Deep understanding of modern SEO principles and interest in AI-driven search.
• Demonstrated success building content ecosystems that drive sustainable traffic.
• Hands-on use of AI tools to accelerate workflows with sound judgment.

Responsibilities

• Define and own the SEO and AEO strategy aligned to commercial objectives.
• Design and build authoritative content ecosystems covering workplace safety.
• Lead technical SEO audits and improvements across performance and indexation.
• Own structured data implementation (Product/FAQ/HowTo/Organisation) for rich results and AI surfaces.
• Build content hubs and topic clusters optimized for users and AI retrieval.
• Collaborate with development, product, social and paid teams to align messaging and landing pages.

Skills

SEO strategy

AI-driven search

Content creation

Analytical thinking

Content strategy

Editorial judgment

Tools

Keyword tools

Crawlers

Analytics platforms

Job description

The organization is a well-established ecommerce business operating in the workplace industrial and B2B supplies sector serving customers across the UK market. With decades of experience and a rapidly growing online presence the business is entering a new phase of growth with a strong focus on brand building content excellence and AI-driven performance marketing.

Role Overview

The Head of SEO & AI Search (AEO) will own and elevate the entire organic search strategy combining best-in-class SEO fundamentals with forward-looking Answer Engine Optimisation for AI overviews assistants and next-generation search experiences. This is a high-impact leadership role responsible for shaping how customers and AI systems discover understand and engage with the brand across organic channels.

Key Responsibilities Strategy & Leadership

• Define and own the SEO and AEO strategy aligned to commercial objectives including revenue growth visibility and brand authority.

• Develop a future‑ready approach to AI‑era search including entity optimisation structured data and AI‑friendly content formats.

• Select manage and optimise the SEO technology stack (keyword tools crawlers analytics and reporting platforms).

Content Hubs & AEO‑Optimised Experiences

• Design and build authoritative content ecosystems covering workplace warehouse safety and related topics.

• Architect content hubs topic clusters FAQs and internal linking structures optimised for both users and AI retrieval systems.

• Leverage AI tools for research ideation and drafting while maintaining strong editorial standards and brand consistency.

Technical & On‑Site SEO

• Lead technical SEO audits and improvements across crawlability indexation site architecture faceted navigation and performance.

• Own structured data implementation (Product FAQ HowTo Organisation etc.) to maximise visibility across rich results and AI‑driven surfaces.

• Collaborate closely with development and product teams to scope prioritise and deliver technical enhancements.

Data Insight & Optimisation

• Use search data analytics and keyword intelligence to identify opportunities and refine content and optimisation strategies.

• Build clear actionable reporting on organic performance content impact and commercial outcomes for leadership.

• Run structured experiments across titles layouts FAQs and internal linking to continuously improve results.

Collaboration

• Partner with social media and paid media teams to align campaigns messaging and landing pages across channels.

• Ensure priority content and landing pages are amplified through both paid and organic activity informed by audience insights.

Candidate Profile Experience & Expertise

• Proven experience leading SEO strategy for a large ecommerce or B2B website with an extensive product catalogue.

• Deep understanding of modern SEO principles and strong interest in AI‑driven search AI overviews and entity‑based optimisation.

• Demonstrated success building content ecosystems that drive sustainable traffic and revenue growth.

• Hands‑on experience using AI tools to accelerate workflows while applying strong human judgment.

• Strong analytical mindset with the ability to turn data into clear priorities and decisions.

• Experience with UK or European markets is an advantage; B2B or industrial sector exposure is beneficial but not mandatory.

Practical Details

• Work Model: Remote / hybrid based in Dubai

• Working Hours: Regular collaboration with UK stakeholders (some overlap required)

• Growth Opportunity: Clear scope to build and lead a small in‑house team as the function scales

• Compensation: Competitive and commensurate with experience and seniority