Social Media Growth & Engagement Lead

GMG; Dubai; On-site; AED 89,000 - 156,000; Full time

Job summary

GMG is seeking a Social Media Executive to plan, create, publish and monitor engaging content across GMG's social channels. You will work with marketing, brand and content teams to grow audiences and drive engagement.

You will manage day-to-day community interactions, contribute to content calendars, measure performance, and ensure output aligns with GMG's brand guidelines and tone of voice. You will coordinate with designers and copywriters, support paid social activity and maintain a content

Qualifications

• Content creation and copywriting for social audiences
• Scheduling and publishing using native and third-party tools
• Social listening, analytics and reporting
• Basic graphic design and short-form video editing
• Fundamentals of paid social
• Community management and online engagement
• Data interpretation and turning metrics into insights
• Platform knowledge (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Snapchat)

Responsibilities

• Create, schedule and publish content (copy, images, video and stories) across social channels in line with the content calendar.
• Contribute creative ideas to content calendars and campaign plans.
• Manage day-to-day community engagement by responding to comments and messages promptly and professionally.
• Monitor trends and platform updates to keep content fresh and relevant.
• Coordinate with designers, videographers and copywriters to produce assets that meet brand standards and deadlines.
• Track, measure and report on channel performance against KPIs and suggest improvements.
• Support paid social activity including briefing, audience setup and basic campaign monitoring.
• Maintain an organized content library with version-controlled assets.
• Ensure all content complies with brand guidelines, tone of voice, legal and platform requirements.
• Stay current with emergent platforms and formats, sharing learnings with the team.

Job description

GMG is seeking a Social Media Executive to plan, create, publish and monitor engaging content across GMG's social channels. You will work with marketing, brand and content teams to grow audiences and drive engagement.

You will manage day-to-day community interactions, contribute to content calendars, measure performance, and ensure output aligns with GMG's brand guidelines and tone of voice. You will coordinate with designers and copywriters, support paid social activity and maintain a content