Abu Dhabi Social Media Lead | Creative & Data-Driven

Zohorecruit; Dubai; On-site; AED 120,000 - 168,000; Full time

Job summary

Motivate Media Group seeks a creative and data-driven Social Media Executive to join the Abu Dhabi team and manage content creation, community engagement, audience growth, and performance reporting across social platforms.

You will work closely with editorial and commercial teams to increase engagement, reach, and traffic to our websites, producing engaging social-first content that reflects Abu Dhabi’s vibrant lifestyle, dining, entertainment, travel and cultural scene.

Qualifications

• Degree in Advertising, Marketing, Communications, or equivalent relevant experience.
• 1–2 years of experience in Social Media Marketing.
• Previous experience in a social media agency or media organisation is a plus.
• Strong understanding of social platforms including Facebook, Instagram, TikTok, YouTube, X, Pinterest, LinkedIn, and Snapchat, and how each can be leveraged for audience growth.
• Strong understanding of the Abu Dhabi lifestyle, dining, entertainment, events, and wider UAE social media landscape.
• Excellent content creation, copywriting, and communication skills.
• Comfortable working on-ground and creating content in real time.
• Strong understanding of social media analytics and performance reporting.

Responsibilities

• Create and schedule daily original content including Reels, Stories, carousels, and posts across Instagram and TikTok, including sponsored Reels where applicable.
• Repurpose high-performing web stories into social-first content to drive link clicks and engagement.
• Launch and manage editorial-led social series such as weekend previews, “New This Week,” and viral content formats relevant to the Abu Dhabi audience.
• Produce, edit, and publish engaging social content including first looks, exclusives, event coverage, and trend-led stories.
• Collaborate with video producers and creatives on cross-platform visual storytelling.
• Build social deliverables for sponsored and branded content, across both paid and organic channels.
• Optimise content using SEO-friendly hooks, relevant keywords, and compelling visual storytelling.
• Maintain content calendars, track trends, and ensure a consistent posting cadence.

Skills

Social platforms knowledge

Content creation

Copywriting

Analytics & reporting

On-ground content

Education

Degree in Advertising, Marketing, Communications, or equivalent relevant experience

Job description

Motivate Media Group seeks a creative and data-driven Social Media Executive to join the Abu Dhabi team and manage content creation, community engagement, audience growth, and performance reporting across social platforms.

You will work closely with editorial and commercial teams to increase engagement, reach, and traffic to our websites, producing engaging social-first content that reflects Abu Dhabi’s vibrant lifestyle, dining, entertainment, travel and cultural scene.