Dubai Real Estate Marketing Lead

ALA Real Estate Developments LLC; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

ALA Developments in Dubai is seeking a Marketing Manager to plan and execute campaigns for Havencia and other residential projects. The role focuses on brand positioning, collateral development, and cross-functional collaboration with sales and external agencies.

You will manage events, launches, and data-driven optimization of leads and conversions. The candidate will lead digital, social, and offline marketing initiatives, ensuring consistent messaging and efficient budget management in a

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand management in real estate.
• Experience with digital marketing channels, social media, online advertising, SEO/SEM, and marketing automation.
• Ability to create and oversee marketing content and collateral (brochures, presentations, website copy).
• Proficiency in market research, competitor analysis, and reporting on campaign KPIs.

Responsibilities

• Plan and execute marketing campaigns for Havencia and other residential projects.
• Coordinate with sales teams and external agencies to ensure aligned messaging.
• Develop marketing collateral and oversee brand positioning across channels.
• Analyze market data to optimize lead generation and conversion.
• Oversee events, launches, and day-to-day campaign management and budgeting.

Skills

Marketing strategy

Campaign planning

Brand management

Digital marketing

SEO/SEM

Marketing automation

Content creation

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Marketing automation tools

SEO/SEM tools

Job description

ALA Developments in Dubai is seeking a Marketing Manager to plan and execute campaigns for Havencia and other residential projects. The role focuses on brand positioning, collateral development, and cross-functional collaboration with sales and external agencies.

You will manage events, launches, and data-driven optimization of leads and conversions. The candidate will lead digital, social, and offline marketing initiatives, ensuring consistent messaging and efficient budget management in a