Marketing Manager

ALA Real Estate Developments LLC; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

ALA Developments in Dubai is seeking a Marketing Manager to plan and execute campaigns for Havencia and other residential projects. The role focuses on brand positioning, collateral development, and cross-functional collaboration with sales and external agencies.

You will manage events, launches, and data-driven optimization of leads and conversions. The candidate will lead digital, social, and offline marketing initiatives, ensuring consistent messaging and efficient budget management in a

Qualifications

• Strong skills in marketing strategy, campaign planning, and brand management in real estate.
• Experience with digital marketing channels, social media, online advertising, SEO/SEM, and marketing automation.
• Ability to create and oversee marketing content and collateral (brochures, presentations, website copy).
• Proficiency in market research, competitor analysis, and reporting on campaign KPIs.

Responsibilities

• Plan and execute marketing campaigns for Havencia and other residential projects.
• Coordinate with sales teams and external agencies to ensure aligned messaging.
• Develop marketing collateral and oversee brand positioning across channels.
• Analyze market data to optimize lead generation and conversion.
• Oversee events, launches, and day-to-day campaign management and budgeting.

Skills

Marketing strategy

Campaign planning

Brand management

Digital marketing

SEO/SEM

Marketing automation

Content creation

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Marketing automation tools

SEO/SEM tools

Job description

The Marketing Manager role at ALA Developments is a full-time, on-site position based in Dubai. The Marketing Manager will plan and execute marketing campaigns that promote Havencia and other residential projects, including digital, social media, and offline initiatives. This role involves managing brand positioning, developing marketing collateral, coordinating with sales teams, and analyzing market data to optimize lead generation and conversion. The Marketing Manager will collaborate with external agencies and internal stakeholders, oversee event and launch activities, and ensure consistent messaging across all channels. Day-to-day responsibilities include campaign management, performance reporting, budget tracking, and supporting broader business growth objectives.

Desired Candidate Profile

• Strong skills in marketing strategy, campaign planning, and brand management, preferably within real estate or property development.
• Experience with digital marketing channels, including social media, online advertising, SEO/SEM, and marketing automation tools.
• Ability to create and oversee marketing content and collateral, such as brochures, presentations, website copy, and promotional materials.
• Proficiency in market research, competitor analysis, and reporting on campaign performance and marketing KPIs.
• Excellent communication, presentation, and stakeholder management skills, with the ability to work cross-functionally with sales and leadership teams.
• Strong organizational and project management capabilities, with experience managing timelines, budgets, and external vendors or agencies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; real estate sector experience is an advantage.
• Comfort working in an on-site, fast-paced environment in Dubai, with a proactive, data-informed, and solutions-focused approach.