Digital Media Lead for Real Estate Campaigns

Jumeirah; United Arab Emirates; On-site; AED 180,000 - 320,000; Full time

Benefits offered by this job

Competitive compensation

Career development opportunities

Collaborative work environment

Job summary

Dubai Holding Real Estate is seeking a senior marketing professional to lead digital media planning, buying and agency management for its real estate portfolio. The role involves coordinating with creative and translation partners to localize assets across markets and languages, and driving always-on campaigns.

Responsibilities include analytics-led optimization, campaign governance, and collaboration with CRM, Marketing, and Analytics teams to improve reach and conversion.

Qualifications

• Bachelor's degree in Sales/Marketing; master’s degree preferred.
• Certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint) are an advantage.
• Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Display).
• Experience with analytics frameworks and performance measurement methodologies.

Responsibilities

• Act as the primary liaison with media agencies, ensuring governance and timely approvals.
• Oversee always-on and tactical digital media campaigns across real estate portfolio.
• Lead media briefings, review strategies and approve assets across platforms.
• Coordinate localization of assets across markets and languages.
• Support planning and execution of OOH and DOOH media buying and postcampaign reporting.
• Partner with Analytics to develop dashboards and attribution models.

Skills

Digital media planning

Agency management

Analytics & reporting

Lead generation

Campaign optimization

Education

Bachelor's degree in Sales/Marketing

Master’s degree - preferred

Digital marketing certifications

Tools

GA4

Power BI

Excel

Oracle/PR/PO workflows

Job description

About Dubai Holding Real Estate:

Dubai Holding’s real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai’s residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centers, mosques, schools, supermarkets and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services.

Key Accountabilities:

Media Planning, Buying & Agency Management

• Act as the primary day-to-day liaison with appointed media agencies, ensuring strong governance, clear communication, and timely review and approval of digital media plans to drive optimal campaign performance.
• Oversee the execution of always-on and tactical digital media campaigns across the Company’s real estate portfolio, ensuring alignment with project objectives, budgets, and performance KPIs.
• Lead media briefings for ongoing campaigns, review media strategies and flighting, and approve campaign roll-out assets and ad formats across platforms.

Campaign Execution & Operations

• Support the marketing executive responsible for raising digital media projects in Oracle by coordinating documentation, approvals, and timelines to ensure seamless campaign execution.
• Coordinate with creative agencies and third-party translation partners to manage accurate and timely localization of campaign assets across multiple markets and languages.
• Support the planning and execution of OOH and DOOH media buying, including media recommendations, site selection inputs, creative adaptations, and post-campaign reporting.

Performance, Analytics & Optimization

• Partner with the Analytics team to support the development of campaign performance dashboards and attribution models using Google Analytics, Power BI, and platform-level reporting.
• Monitor live campaign performance and provide actionable insights and optimization recommendations to improve efficiency, reach, and conversion outcomes.
• Ensure media delivery is tracked against agreed KPIs, budgets, and timelines, escalating risks or underperformance where required.

Lead Management & Cross-Functional Collaboration

• Work closely with the CRM team to manage and optimize lead quality from media buying campaigns, supporting lead qualification, nurturing strategies, and conversion improvement.
• Collaborate cross-functionally with Marketing, Sales, CRM, Analytics, and external partners to ensure integrated execution and alignment across the full marketing funnel.

Innovation, Market Expansion & Best Practices

• Evaluate emerging digital platforms, ad formats, and new geographies for future media buying opportunities, providing recommendations to enhance reach and effectiveness.
• Support always-on brand amplification and boosting campaigns across social and digital platforms to sustain brand visibility and engagement.
• Stay up to date with industry trends, platform updates, and media innovations, sharing insights and recommendations to continuously evolve the Company’s digital media approach.

Minimum Qualifications and Knowledge:

• Bachelor's degree in Sales / Marketing; master’s degree -preferred
• Professional certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint, CFI/Marketing Analytics) are an advantage.
• Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Demand Gen, Display, Native).
• Working knowledge of real estate marketing funnels, lead generation models, and long-consideration purchase journeys.
• Familiarity with media governance, procurement workflows, and finance processes (PR/PO/Oracle or similar ERP systems).
• Understanding of analytics frameworks, attribution models, and performance measurement methodologies.
• Awareness of data privacy, consent frameworks, and digital compliance requirements (GDPR, PDPL, etc.).

Minimum Experience (number of years):

• 5–7 years of experience in digital media planning, buying, and performance marketing.
• Minimum 2–3 years working in a client-side role or in a media agency environment managing large-scale, multi-campaign portfolios.
• Proven experience managing always-on and tactical campaigns across multiple projects or brands.
• Experience within real estate, property development, retail, hospitality, or high-consideration sectors is a strong advantage.

Job Specific Skills:

• Digital media planning and buying across Google, Meta, YouTube, Programmatic/DV360, and emerging platforms.
• Campaign budgeting, forecasting, and performance optimization.
• Media briefing, agency management, and performance governance.
• Analytics and reporting using GA4, platform dashboards, Power BI, and Excel.
• Lead generation, funnel management, and conversion optimization.
• Attribution modeling and performance analysis.
• OOH and DOOH media planning fundamentals and execution support.
• Vendor and stakeholder coordination.
• Localization and translation workflow management.
• Strong documentation, process management, and approval governance.
• Familiarity with enterprise systems (e.g., Oracle, PR/PO workflows, procurement processes)

About the Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team, and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We strongly believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting the brightest minds and nurturing the most pioneering candidates who desire to make a great impact on the future of Dubai.