Digital Media Lead for Real Estate Campaigns

Merex Investment Group; United Arab Emirates; On-site; AED 180,000 - 320,000; Full time

Benefits offered by this job

Competitive compensation

Career development opportunities

Collaborative work environment

Job summary

Dubai Holding Real Estate is seeking a senior marketing professional to lead digital media planning, buying and agency management for its real estate portfolio. The role involves coordinating with creative and translation partners to localize assets across markets and languages, and driving always-on campaigns.

Responsibilities include analytics-led optimization, campaign governance, and collaboration with CRM, Marketing, and Analytics teams to improve reach and conversion.

Qualifications

• Bachelor's degree in Sales/Marketing; master’s degree preferred.
• Certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint) are an advantage.
• Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Display).
• Experience with analytics frameworks and performance measurement methodologies.

Responsibilities

• Act as the primary liaison with media agencies, ensuring governance and timely approvals.
• Oversee always-on and tactical digital media campaigns across real estate portfolio.
• Lead media briefings, review strategies and approve assets across platforms.
• Coordinate localization of assets across markets and languages.
• Support planning and execution of OOH and DOOH media buying and postcampaign reporting.
• Partner with Analytics to develop dashboards and attribution models.

Skills

Digital media planning

Agency management

Analytics & reporting

Lead generation

Campaign optimization

Education

Bachelor's degree in Sales/Marketing

Master’s degree - preferred

Digital marketing certifications

Tools

GA4

Power BI

Excel

Oracle/PR/PO workflows

Job description

Dubai Holding Real Estate is seeking a senior marketing professional to lead digital media planning, buying and agency management for its real estate portfolio. The role involves coordinating with creative and translation partners to localize assets across markets and languages, and driving always-on campaigns.

Responsibilities include analytics-led optimization, campaign governance, and collaboration with CRM, Marketing, and Analytics teams to improve reach and conversion.