Marketing Manager – Real Estate

tafaseel; Ajman; On-site; AED 335,000 - 469,000; Full time

Job summary

Tafaseel is seeking a results-oriented Marketing Manager to lead our marketing strategies, strengthen the brand, and drive lead generation across channels in the UAE real estate market.

You will develop and implement comprehensive plans, manage multi-platform campaigns, optimize digital initiatives, and track performance to deliver actionable insights. Collaboration with sales and vendors is essential to ensure consistent branding and messaging.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 7 years of marketing experience, including 3+ years in UAE real estate.
• Proven expertise in digital marketing, lead generation, and campaign management.
• Arabic language proficiency is a must.
• Strong leadership and project management skills.

Responsibilities

• Develop and implement marketing plans aligned with company objectives.
• Lead multi-platform campaigns (online and offline) and coordinate with agencies.
• Manage digital advertising (Google Ads, Meta, LinkedIn) and optimize SEO.
• Collaborate with sales to align marketing with targets and maintain branding.

Skills

Digital marketing

Lead generation

Campaign management

Social media

SEO

Leadership

Communication

Project management

Arabic language proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Basic design tools

Job description

Job Description

We are looking for a results-oriented and creative Marketing Manager to lead our marketing strategies, strengthen our brand presence, and drive lead generation across all channels.

Key Responsibilities

1. Marketing Strategy & Planning
   • Develop and implement comprehensive marketing plans aligned with company objectives.
   • Conduct market research and competitive analysis specific to the UAE real estate sector.
   • Identify and segment target audiences for customized campaigns.
2. Campaign Management & Content Creation
   • Plan and execute multi-platform marketing campaigns (online and offline).
   • Oversee social media content, print collateral, and video production.
   • Coordinate with internal teams and external agencies to deliver high-quality marketing materials.
3. Digital Marketing
   • Manage and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn) to maximize lead generation.
   • Improve website content, SEO performance, and overall digital presence.
   • Track, analyze, and report on campaign performance with actionable insights.
4. Team Leadership & Coordination
   • Lead the in-house marketing team and manage relationships with vendors.
   • Work closely with the sales team to ensure marketing efforts align with sales targets.
   • Maintain consistent branding and messaging across all channels.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 7 years of marketing experience, including 3+ years in the UAE real estate market.
• Proven expertise in digital marketing, lead generation, and campaign management.
• Proficient in social media platforms, Google tools, and basic design applications.
• Strong leadership, communication, and project management skills.
• Arabic language proficiency is a must.