Dubai 360° Integrated Marketing Lead

GMG Gulf; Dubai; On-site; AED 156,240 - 223,200; Full time

Job summary

GMG in Dubai seeks a Senior Executive - Integrated Marketing to orchestrate cross‑channel campaigns, maintain brand consistency and coordinate with internal teams, agencies and partners. You will translate strategy into actionable plans for digital, PR, retail and events, monitor budgets, produce reports, and help optimise campaigns across GMG’s portfolio.

This role offers exposure to international brands and regional markets within a global group, with strong collaboration across commercial,

Qualifications

• Bachelor’s degree in Marketing, Business or related discipline is required.
• Strong experience delivering integrated campaigns across multiple channels.
• Proven ability to coordinate with agencies, vendors and internal teams.

Responsibilities

• Serve as a liaison between GMG and brand principals to ensure campaign alignment.
• Support planning and execution of integrated 360-degree marketing campaigns.
• Coordinate digital marketing, PR, retail activation, events and content activities.
• Develop campaign timelines, briefs, status updates and performance reports.
• Monitor budgets and ensure activities remain within approved financial limits.

Skills

Integrated marketing communications

Brand management

Client servicing

Stakeholder management

360-degree campaigns

Education

Bachelor's degree in Marketing, Business or related discipline

Job description

GMG in Dubai seeks a Senior Executive - Integrated Marketing to orchestrate cross‑channel campaigns, maintain brand consistency and coordinate with internal teams, agencies and partners. You will translate strategy into actionable plans for digital, PR, retail and events, monitor budgets, produce reports, and help optimise campaigns across GMG’s portfolio.

This role offers exposure to international brands and regional markets within a global group, with strong collaboration across commercial,