Brand Marketing Lead - Omni-Channel Growth

GMG; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

GMG is seeking a marketing professional to oversee omni-channel activities across events, PR, social media and corporate communications for a portfolio of sports brands in the UAE. You will work with the marketing team to maximize brand exposure and drive ROI.

You will coordinate with product and brand teams, agencies, and influencers, executing social calendars within brand guidelines and monitoring budgets. A strong MS Office skill set is required.

Qualifications

• Experience in coordinating omni-channel marketing activations.
• Ability to plan and execute social media calendars and campaigns.

Responsibilities

• Develop omni channel activation plan and drive implementation to maximize brand exposure.
• Prepare regular ROI reports and monitor competitor activities and market trends.
• Create and manage periodic communication summaries of all activities.
• Identify activation opportunities across channels and propose innovative solutions.
• Coordinate with internal teams and external agencies/influencers.
• Execute approved social media calendars aligned with brand guidelines.
• Draft briefs for content creation and liaise with content creators.
• Track marketing expenses and report budget expenditure.

Skills

Social media management

Content planning

Vendor management

Creative problem-solving

Tools

MS Office

Job description

GMG is seeking a marketing professional to oversee omni-channel activities across events, PR, social media and corporate communications for a portfolio of sports brands in the UAE. You will work with the marketing team to maximize brand exposure and drive ROI.

You will coordinate with product and brand teams, agencies, and influencers, executing social calendars within brand guidelines and monitoring budgets. A strong MS Office skill set is required.