Digital Proposition & Trading Manager

DU; Dubai; On-site; AED 180,000 - 340,000; Full time

Job summary

DU is seeking a dynamic Digital Trading Specialist to own the proposition and roadmap for our digital real estate in the Dubai region. You will steer GTM calendars and digital placements across web, app, banners and in-app messages to drive acquisition, retention and revenue growth.

Collaborating with Product, Design and Content teams, you will ensure assets align with brand guidelines and campaign goals while coordinating with Media for seamless cross-channel execution and tracking.

Qualifications

• Bachelor's degree in marketing or business management related field or equivalent experience.
• 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
• Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
• Experience with analytics tools (GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
• Proven ability to manage multiple campaigns and digital surfaces simultaneously.
• Strong collaboration and stakeholder management skills (across marketing, design, and product).
• Excellent attention to detail, commercial acumen, and execution discipline.

Responsibilities

• Proposition and Roadmap: Develop the proposition, manage the roadmap, and steer GTM accountability for Digital Real Estate.
• Campaign execution: Plan and execute marketing and sales campaigns to drive acquisition, retention and revenue growth.
• Cross-functional collaboration: Work with Product Owners, Designers and Content Teams to align assets with campaign goals and brand guidelines.
• Cross-channel coordination: Coordinate with Media teams for seamless cross-channel execution and tracking.
• Upsell and personalization: Identify and activate digital levers to increase ARPU and cross-sell; personalize offers across journeys.
• Performance tracking: Report weekly on campaign performance and conduct AB testing to optimize ROI.
• Optimization: Analyze funnel performance and propose improvements for conversion rate optimization.

Skills

Campaign management

Stakeholder management

Attention to detail

Execution discipline

A/B testing

Education

Bachelor's degree in marketing or business management related field or equivalent experience

Tools

GA4

Adjust

Adobe Analytics

Job description

Key Accountabilities

PropositionDeep segment understandingDevelop the propositionManage the RoadmapSteer the GTMP amp L accountabilityDigital Real Estate ManagementManage placements such as banners tiles carousels push notifications and in-app messages to support key propositions and offers Develop and maintain a digital trading calendar aligned with marketing product and commercial priorities Campaign Execution amp CoordinationPlan and execute marketing and sales campaigns to drive acquisition retention and revenue growth Work closely with Product Owners Designers and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines Coordinate with Media teams to ensure seamless cross-channel execution and tracking Upsell amp Cross-Sell EnablementIdentify and activate digital levers to increase ARPU and cross-sell rates e g personalized banners contextual placements and lifecycle journeys Collaborate with the CRM and Base management team to personalize offers across the customer journey Performance Tracking amp ReportingReport weekly on campaign and placement performance highlighting insights and recommendations to improve effectiveness Conduct A B testing on creative and placements to optimize engagement and ROI Continuous OptimizationAnalyze funnel performance and propose actionable improvements for conversion rate optimizationMonitor competitor trading tactics and best practices for internal digital real estate development

Qualifications

QualificationsBachelor s degree in marketing or business management related field or equivalent experienceExperience3-5 years of experience in digital trading digital marketing or eCommerce performance management Strong understanding of digital ecosystems web app CMS personalization engines Experience with analytics tools e g GA4 Adjust Adobe or equivalent and data visualization reporting Uplift in traffic and conversion from internal digital estate Performance of key internal placements CTR engagement conversion Volume and revenue contribution from digital upsell cross-sell campaigns Improved coordination and efficiency in campaign execution cadence SkillsProven ability to manage multiple campaigns and digital surfaces simultaneously Strong collaboration and stakeholder management skills across marketing design and product Excellent attention to detail commercial acumen and execution discipline Bachelor s degree in marketing or business management related field or equivalent experience3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.Strong understanding of digital ecosystems (web, app, CMS, personalization engines).Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.Proven ability to manage multiple campaigns and digital surfaces simultaneously.Strong collaboration and stakeholder management skills (across marketing, design, and product).Excellent attention to detail, commercial acumen, and execution discipline.