Digital Marketing Specialist

Theme Blog Studio; Dubai; On-site; AED 167,000 - 290,000; Full time

Job summary

HUMAN-AI-Z Nexus Technology is seeking a Digital Marketing Specialist in Dubai to plan, execute, and optimize campaigns across search, social, email, and web channels. You will develop content, support SEO/SEM, manage landing pages, and monitor performance with data-driven insights.

You will collaborate with marketing, sales, creative, product, and other teams to deliver measurable digital marketing initiatives and drive brand visibility and lead generation.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Strong understanding of digital marketing channels and customer journeys.
• Experience with SEO, SEM, social media, email, content marketing, and paid ads.
• Proficient in Google Analytics, Google Ads, Meta Ads, Search Console.
• Excellent communication and analytical skills.
• Ability to interpret data and derive actionable recommendations.

Responsibilities

• Develop and execute digital marketing campaigns across search, social media, email, websites, and other relevant channels.
• Create and coordinate engaging digital content aligned with brand guidelines and target audience needs.
• Support SEO and SEM initiatives to improve organic visibility, qualified traffic, and conversions.
• Plan, launch, monitor, and optimize paid advertising campaigns across appropriate platforms.
• Manage website content, landing pages, email campaigns, and social media activities.
• Conduct keyword, audience, competitor, and market research to identify marketing opportunities.
• Monitor traffic, engagement, leads, conversions, campaign costs, and other KPIs.
• Use analytics and reporting tools to evaluate campaign results and provide actionable recommendations.
• Conduct A/B testing and optimization to improve performance and conversion rates.
• Collaborate with creative and content teams to develop effective digital assets and communications.
• Coordinate with external agencies, vendors, and platform partners when required.
• Stay informed about digital marketing trends and best practices.

Skills

Digital marketing principles

Customer journeys

Online acquisition channels

Analytical skills

KPIs and performance

Excellent communication

Content creation

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads

Google Search Console

SEO tools

Job description

Role Description

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing activities that increase brand visibility, audience engagement, lead generation, and customer acquisition. The role involves managing digital channels, developing content, monitoring campaign performance, and using data-driven insights to improve marketing effectiveness. You will collaborate with marketing, sales, creative, product, and other teams to deliver consistent and measurable digital marketing initiatives.

Key responsibilities include:

• Develop and execute digital marketing campaigns across search, social media, email, websites, and other relevant channels.
• Create and coordinate engaging digital content aligned with brand guidelines and target audience needs.
• Support SEO and SEM initiatives to improve organic visibility, qualified traffic, and conversions.
• Plan, launch, monitor, and optimize paid advertising campaigns across appropriate platforms.
• Manage website content, landing pages, email campaigns, and social media activities.
• Conduct keyword, audience, competitor, and market research to identify marketing opportunities.
• Monitor traffic, engagement, leads, conversions, campaign costs, and other key performance indicators.
• Use analytics and reporting tools to evaluate campaign results and provide actionable recommendations.
• Conduct A/B testing and other optimization activities to improve campaign performance and conversion rates.
• Collaborate with creative and content teams to develop effective digital assets and communications.
• Coordinate with external agencies, vendors, and platform partners when required.
• Stay informed about digital marketing trends, emerging platforms, technologies, and industry best practices.

Qualifications

• Bachelor’s degree or equivalent education in Marketing, Communications, Business, Digital Media, or a related field.
• Strong understanding of digital marketing principles, customer journeys, and online acquisition channels.
• Knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising.
• Familiarity with tools such as Google Analytics, Google Ads, Meta Ads, Google Search Console, and similar marketing platforms.
• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable recommendations.
• Understanding of digital marketing KPIs, conversion rates, customer acquisition costs, and performance measurement.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to create and coordinate clear, engaging, and audience-focused digital content.
• Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines.
• Creative, proactive, and results-oriented approach to digital marketing.
• Strong collaboration and interpersonal skills with the ability to work effectively across teams.
• Ability to adapt to changing digital trends, customer behavior, platforms, and technologies.