Associate Business Director - Media

Publicis Groupe; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Digitas Dubai is seeking an Associate Business Director to lead the digital ecosystem, driving brand growth and consumer engagement. You will shape integrated digital strategies across brand, media, ecommerce, data, and agency teams, while guiding teams toward measurable ROI and digital maturity across markets.

The role requires senior-level leadership, strong client partnership, and a proven ability to translate business objectives into scalable, results-driven digital plans and transformation

Qualifications

• 8–12 years of experience in digital marketing, media, or ecommerce.
• Proven track record leading large brands and cross-functional teams.
• Strong analytical mindset and ability to translate business objectives into digital plans.
• MBA a plus.

Responsibilities

• Lead digital growth agenda for assigned brands/categories with measurable impact.
• Develop integrated digital strategies across brand, media, ecommerce, and commercial priorities.
• Partner with senior stakeholders to drive ROI and digital maturity.
• Oversee performance across paid, owned, and earned channels.
• Mentor and develop high-performing digital teams.

Skills

Digital strategy

Leadership

Stakeholder management

Data-driven decision making

Team management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

GA4

Marketing Automation

Job description

Company description

Digitas is the region’s first true Marketing Transformation agency, driven by the belief that “Your brand is the experience, and the experience is your brand.” We use the power of customer data to guide decisions across media, communications, martech, and experience. Our integrated services cover everything from performance marketing and SEO to media ops and market research. If you’re passionate about reshaping how brands connect, Digitas is where you belong

Overview

The Associate Business Director – Digital is responsible for leading the digital ecosystem to drive brand growth, business performance, and consumer engagement. The role partners closely with brand, media, ecommerce, data, and agency teams to translate business objectives into best-in‑class digital strategies, while accelerating digital maturity across platforms, capabilities, operating models, and culture. This role combines strategic leadership, hands‑on digital expertise, people management, and commercial accountability, acting as a trusted advisor to senior stakeholders and a key driver of digital transformation and ROI improvement.

Responsibilities

Technical & Product Digital Strategy & Business Leadership

Own the digital growth agenda for assigned brands/categories, ensuring digital plays a clear, measurable role in delivering business objectives.

• Lead the development of integrated digital strategies aligned with brand, media, ecommerce, and commercial priorities.


• Translate business objectives into full‑funnel digital plans across awareness, consideration, conversion, and loyalty.


• Clearly define the role of each digital channel and platform within the broader marketing mix.


• Act as a strategic thought partner to senior stakeholders, shaping decisions through clear narratives and commercially grounded recommendations.


• Drive digital planning that balances short‑term performance delivery with long‑term brand building.


• Ensure digital strategies are scalable, repeatable, and adaptable across markets and platforms.

Media, Performance and Ecommerce

Maximize the effectiveness and efficiency of digital investment across media and commerce.

• Oversee digital media strategy across paid, owned, and earned channels (search, social, programmatic, video, retail media).


• Ensure performance marketing excellence with strong focus on ROI, efficiency, and scale.


• Partner with ecommerce and sales teams to accelerate online growth through shopper media, marketplaces, and D2C initiatives.


• Lead structured test‑and‑learn agendas across audiences, formats, creatives, and platforms to continuously improve effectiveness.

JBP & Commercial Value Management

Maximize the strategic and commercial value of Joint Business Partnerships.

• Own and manage digital JBPs with key platform and media partners.


• Communicate JBP impact clearly to senior stakeholders, linking investment to outcomes.


• Track spend commitments and ensure contractual obligations are met.


• Package, document, and report JBP value delivery.

Innovation & Use‑Case Driven Transformation

Drive meaningful innovation that delivers measurable business impact, by systematically testing, learning, and scaling new platforms, formats, technologies, and ways of working.

• Identify emerging platforms, formats, technologies, and capabilities relevant to the business.


• Translate innovation opportunities into clear business‑led use cases.


• Own and lead a structured test‑and‑learn agenda across digital media, content, audiences, and commerce.


• Ensure innovation initiatives are integrated into broader digital strategies, not treated as standalone pilots.

Data, Measurement & Effectiveness

Continuously improve digital ROI through disciplined measurement, learning, and optimization.

• Champion a data‑driven mindset, embedding analytics into planning, execution, and optimization.


• Define and own clear KPIs and measurement frameworks across brand, performance, and commerce objectives.


• Partner with data, analytics, and media partners to improve attribution, learning agendas, and marketing effectiveness.


• Regularly assess digital ROI performance, identifying levers to improve returns (what’s working, not working and how can we do things better).

Business Acumen & Operational Efficiency

Stakeholder and Agency Management

Lead and inspire agency partners, ensuring high standards of strategic thinking, executional excellence, and collaboration.

Team Leadership & Capability Building

Lead, mentor, and develop high‑performing digital teams.

Innovative & Analytical Mindset

• Strong expertise across digital media, performance marketing, social, and ecommerce.


• Proven experience leading integrated digital strategies at scale.


• Deep understanding of full‑funnel marketing and consumer journeys.


• Strong commercial mindset with ability to link digital investment to business outcomes.


• Excellent stakeholder management and communication skills.


• Leadership experience with the ability to inspire and develop teams.


• Comfort operating in complex, matrixed organizations.

Qualifications

• 8–12 years of experience in digital marketing, media, or ecommerce (client‑side and/or agency).


• Proven track record working on large brands or portfolios.


• Experience managing agencies and cross‑functional teams.


• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).

Additional information R-3876 P-4398