Social Media and Marketing Specialist

Client of CS & Clarks; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

Client of CS & Clarks in Dubai seeks a Social Media Specialist to craft and execute multi-platform campaigns. You will develop creative content, manage accounts, and collaborate across teams to align messaging with the client brand. Strong writing, design and video editing skills are essential.

The role demands staying ahead of trends, analyzing performance metrics, and delivering engaging content that drives growth for diverse campaigns in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Specialist or similar role in a reputable company or agency.
• Strong understanding of social platforms, content management systems, and digital marketing tools.
• Excellent written and verbal communication with a creative flair for content creation.

Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with client s brand objectives and target audience
• Create content for Facebook, Instagram, Twitter, LinkedIn and others
• Manage social media accounts including scheduling, engagement and performance monitoring
• Collaborate with internal teams and external stakeholders to coordinate marketing activities and ensure cohesive brand messaging
• Monitor industry trends, consumer behavior and competitor activities to optimize campaigns
• Analyze campaign performance and social media metrics to assess ROI and refine strategies
• Stay updated with emerging digital marketing trends and best practices
• Support development of marketing collateral and promotional materials as needed

Skills

Social media strategy

Content creation

Analytics

Communication

Multitasking

Graphic design

Video editing

SEO basics

Education

Bachelors in Marketing

Tools

Adobe Creative Suite

CMS tools

Job description

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies aligned with the client s brand objectives and target audience
• Create compelling and engaging content for various social media platforms including Facebook Instagram Twitter LinkedIn and others
• Manage social media accounts including content scheduling community engagement and performance monitoring
• Collaborate with internal teams and external stakeholders to coordinate marketing activities and ensure cohesive brand messaging
• Monitor industry trends consumer behavior and competitor activities to identify opportunities and optimize marketing campaigns
• Analyze campaign performance and social media metrics to assess ROI and refine strategies for continuous improvement
• Stay updated with emerging digital marketing trends and best practices to enhance campaign effectiveness
• Support the development of marketing collateral and promotional materials as needed

Qualifications

• Bachelor s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Specialist or similar role in a reputable company or agency.
• Strong understanding of social media platforms, content management systems, and digital marketing tools.
• Excellent written and verbal communication skills with a creative flair for content creation.
• Ability to multitask, prioritize tasks, and work effectively under pressure in a fast-paced environment.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools is preferred.
• Knowledge of SEO principles, web analytics, and digital advertising platforms is advantageous.