Digital Marketing Coordinator

Queenex Tissues Factory; Abu Dhabi; On-site; AED 100,000 - 156,000; Full time

Job summary

Queenex Tissues Factory is seeking a Digital Marketing & Social Media Executive in Abu Dhabi to drive online content and campaigns. You will create posts, manage calendars, run ads, and support e-commerce platforms while ensuring brand consistency.

The role requires 1–3 years in digital marketing, strong Canva design skills, and familiarity with Meta/Google Ads and platforms like Shopify/WooCommerce/Amazon/Noon. Collaboration with teams and vendors is essential.

Qualifications

• Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Graphic Design, or a related field preferred.
• Relevant certifications in digital marketing or graphic design are a plus.
• 1–3 years of experience in digital marketing, social media management, or related fields.

Responsibilities

• Create engaging digital content for social media and other channels.
• Design high-quality static creatives in line with brand guidelines using Canva and Adobe tools.
• Manage social media accounts, content calendars, scheduling, and engagement.
• Assist in digital advertising campaigns via Meta Ads Manager and Google Ads.
• Support e-commerce operations on Shopify, WooCommerce, Amazon, and Noon.
• Coordinate campaigns from planning to execution and evaluation.
• Track performance, analyze engagement and ad metrics, and recommend improvements.
• Copywrite captions and marketing messages for campaigns and emails.
• Support basic SEO, email marketing, and website traffic initiatives.
• Ensure consistent brand messaging and visual identity across channels.
• Collaborate with internal teams, agencies, and vendors.
• Monitor market trends and opportunities for optimization.
• Assist with photography and videography as needed.

Skills

Content creation

Graphic design

Social media management

Meta Ads Manager

Google Ads

Shopify

WooCommerce

Amazon

Noon

Canva

Adobe Creative Suite

Education

Bachelor's or Diploma in Marketing/related field

Tools

Shopify

WooCommerce

Amazon

Noon

Canva

Adobe Creative Suite

Job description

The Digital Marketing & Social Media Executive will support the company's marketing activities by creating engaging digital content, managing social media platforms, assisting with online advertising campaigns, and supporting e-commerce operations. The role requires creativity, strong organizational skills, and the ability to coordinate multiple marketing activities while maintaining brand consistency.

• Key Responsibilities

  • Content Creation: Develop marketing materials, including social media posts, banners, brochures, promotional creatives, and other digital marketing content.

  • Graphic Design: Design high-quality static creatives using Canva and other graphic design tools in line with the company's brand guidelines.

  • Social Media Management: Manage company social media accounts, prepare content calendars, schedule posts, and monitor audience engagement.

  • Digital Advertising: Assist in creating, managing, and optimizing advertising campaigns through Meta Ads Manager (Facebook and Instagram) and Google Ads.

  • E-commerce Support: Maintain product listings, update website content, coordinate online promotions, and support e-commerce platforms such as Shopify, WooCommerce, Amazon, and Noon.

  • Campaign Coordination: Coordinate marketing campaigns from planning and content development through execution and performance evaluation.

  • Performance Monitoring: Track campaign results, analyze engagement and advertising performance, and provide recommendations for improvement.

  • Copywriting: Prepare engaging captions, promotional messages, advertising copy, and other marketing communications.

  • SEO and Email Marketing: Support basic search engine optimization (SEO), email marketing activities, and website traffic improvement initiatives.

  • Brand Management: Ensure consistent branding, messaging, and visual identity across all marketing channels.

  • Team and Vendor Coordination: Work closely with internal departments, external agencies, and marketing vendors to execute campaigns effectively.

  • Market Research: Monitor digital marketing trends, competitor activities, and industry best practices to identify opportunities for improvement.

  • Photography and Video Content: Assist with photography, videography, short-form video creation, and video editing when required.

    
    

  Note: The employee may be assigned additional marketing-related duties in line with business requirements and departmental objectives.

3. Educational Qualifications

• Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Graphic Design, or a related field is preferred.

• Relevant certifications in digital marketing, social media marketing, or graphic design will be an advantage.

4. Required Skills and Experience

• 1–3 years of experience in digital marketing, social media management, content creation, or a related field.

• Proficiency in Canva; knowledge of Adobe Creative Suite is an advantage.

• Practical experience managing social media accounts and developing engaging content.

• Basic knowledge of Meta Ads Manager and Google Ads.

• Familiarity with e-commerce platforms such as Shopify, WooCommerce, Amazon, and Noon.

• Good written and verbal communication skills.

• Strong organizational, coordination, and time-management abilities.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

• Creative thinking, attention to detail, and a results-oriented approach.

5. Preferred Skills

• Graphic design and digital content production.
• Copywriting for social media, advertising, and promotional campaigns.
• Basic understanding of SEO, email marketing, and digital analytics tools.
• Photography, videography, and video editing.
• Familiarity with social media scheduling and reporting tools.
• Understanding of digital campaign metrics, audience engagement, and online advertising performance.

6. Key Performance Indicators (KPIs)

Performance will be evaluated based on the following:

• Consistency and quality of social media content and creative materials.
• Timely execution of the monthly content calendar.
• Social media audience growth, reach, and engagement.
• Advertising campaign performance and budget utilization.
• Accuracy and timeliness of website updates and product listings.
• Successful execution of promotional campaigns and marketing activities.
• Brand consistency across digital platforms.
• Timely completion of assigned marketing projects and deliverables.

7. Personal Attributes

• Creative, proactive, and enthusiastic about digital marketing.
• Well-organized with strong attention to detail.
• Good interpersonal and communication skills.
• Willingness to learn new tools, technologies, and marketing techniques.
• Able to work independently and collaboratively within a team.

Desired Candidate Profile

• Possesses a Bachelor's degree in Marketing, Communications, or a related field; a strong academic foundation is essential.
• Holds relevant certifications in digital marketing (e.g., Google Analytics, HubSpot) to validate expertise.
• Demonstrates 2-3 years of experience in digital marketing, showcasing a proven track record of success.
• Experience in the e-commerce industry is a plus, providing valuable insights into online sales and customer behavior.