Digital Marketing Specialist

BFS Commercial Brokers L.L.C.; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

BFS Commercial Brokers L.L.C. in Dubai seeks a driven digital marketing professional to develop and implement targeted campaigns, create content strategies, and grow brand presence across platforms.

You will analyze performance data with Google Analytics, manage social channels, optimize SEO, and collaborate with designers and developers to deliver engaging digital assets. Strong English communication, CMS experience, and a data-driven mindset are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field with a focus on digital strategies.
• Experience with CMS and email marketing platforms for campaigns.
• Fluency in English; additional languages beneficial for international outreach.
• Proficient in SEO best practices to improve visibility and traffic.
• Strong analytical skills to translate data into strategies.
• Excellent written and verbal communication.

Responsibilities

• Develop and implement targeted digital marketing campaigns to drive brand awareness and engagement.
• Create content strategies resonating with target audiences and maintain brand messaging consistency.
• Analyze performance metrics with Google Analytics and adjust strategies to improve ROI.
• Manage social media accounts, curate content, and engage with followers.
• Conduct keyword research and optimize website content for SEO to improve rankings and traffic.
• Collaborate with graphic designers and web developers to produce digital assets.

Skills

Digital marketing

Content strategy

SEO

Analytics

Social media management

CMS

Email marketing

English fluency

Education

Bachelor's degree in Marketing/Communications

Tools

CMS platforms

Email marketing platforms

SEO tools (e.g., SEMrush)

Job description

• Develop and implement targeted digital marketing campaigns across various platforms to drive brand awareness and engagement.
• Create compelling content strategies that resonate with target audiences, ensuring consistency in brand messaging across all channels.
• Analyze performance metrics using tools like Google Analytics, adjusting strategies based on data-driven insights to enhance ROI.
• Manage social media accounts, curating content and engaging with followers to foster a vibrant online community.
• Conduct keyword research and optimize website content for SEO to improve organic search rankings and site traffic.
• Collaborate with graphic designers and web developers to produce visually appealing and functional digital assets.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field, with a strong focus on digital strategies.
• Experience with content management systems (CMS) and email marketing platforms for effective campaign execution.
• Fluency in English, with additional language skills being a significant advantage for international outreach.
• Proficient in SEO best practices, with a proven track record of improving website visibility and traffic.
• Strong analytical skills to interpret data and translate it into actionable marketing strategies.
• Excellent communication skills, both written and verbal, to convey ideas clearly and collaborate effectively.