Digital Marketing Specialist

Confidential Company; Dubai; On-site; AED 201,000 - 279,000; Full time

Job summary

Confidential Company in Dubai is seeking a data-driven Digital Marketing Specialist to design and execute strategies that boost brand visibility and performance.

You will lead PPC campaigns, create resonant content across social, blogs, and email, and analyze market trends to uncover growth opportunities. A strong foundation in digital marketing, 3+ years of hands-on experience, and proficiency with Google/Meta Ads are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of hands-on digital marketing experience.
• Certifications in Google Ads, Google Analytics, or HubSpot Inbound Marketing preferred.
• Experience in fast-paced environments (e-commerce/tech/startup).
• Strong experience with Meta Ads and Google Ads.
• Strong knowledge of SEO, Local SEO and GEO.
• Experience creating and managing landing pages.
• Experience managing multiple Google Business Profiles/locations.
• Knowledge of GA4, Google Search Console and Google Tag Manager.
• Conversion tracking, pixels and UTM tracking.
• Strong analytical and reporting skills.
• Lead generation or online bookings/e-commerce preferred.
• Digital customer journeys and conversion funnels knowledge.
• Excellent written and verbal communication.
• Ability to manage multiple projects and deadlines independently.

Responsibilities

• Develop and execute data-driven digital marketing strategies that align with business goals and enhance brand visibility.
• Manage and optimize PPC campaigns across platforms to maximize ROI and performance metrics.
• Create compelling content for social media, blogs, and email campaigns tailored to target audiences.
• Conduct market research and analyze trends to identify growth opportunities.
• Monitor and optimize SEO, Local SEO, and GEO performance; manage landing pages and profiles.

Skills

Digital marketing strategy

Market research

Campaign management

Content creation

Lead generation / e-commerce

Analytical reporting

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Google Ads

Google Analytics

HubSpot Inbound Marketing

Meta Ads

Google Tag Manager

GA4

Google Search Console

UTM tracking

Job description

Develop and execute data-driven digital marketing strategies that align with business goals and enhance brand visibility. Conduct thorough market research and analyze trends to identify new opportunities for growth and engagement.

• Manage and optimize pay-per-click (PPC) campaigns across various platforms, ensuring maximum ROI and performance metrics are met.
• Create compelling content for various digital channels, including social media, blogs, and email campaigns, tailored to target audiences.
• Bachelor's degree in Marketing, Communications, or a related field, with a strong foundation in digital marketing principles.
• Minimum of 3 years of hands-on experience in digital marketing, with a proven track record of successful campaigns.
• Certifications in Google Ads, Google Analytics, or HubSpot Inbound Marketing are highly preferred to demonstrate technical proficiency.
• Experience in a fast-paced environment, ideally within e-commerce, tech, or a startup, showcasing adaptability and innovation.
• Strong experience managing Meta Ads and Google Ads.
• Strong knowledge of SEO, Local SEO and GEO.
• Experience creating and managing landing pages.
• Experience managing multiple Google Business Profiles/locations.
• Strong understanding of GA4, Google Search Console and Google Tag Manager.
• Knowledge of conversion tracking, pixels and UTM tracking.
• Strong analytical and reporting skills.
• Experience with lead generation, online bookings or e-commerce is highly preferred.
• Strong understanding of digital customer journeys and conversion funnels.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines independently.