Digital marketing

HEBA Group of Companies; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

HEBA Group of Companies in Dubai seeks a Digital Marketing Specialist to craft and implement campaigns across social, email, SEO, PPC, and content. You will shape online presence and drive product and service promotion from strategy to execution.

The role requires staying current with industry trends, analyzing performance data, and collaborating with designers and agencies to produce engaging assets. Fluency in English and strong communication are important for reporting ROI and audience

Qualifications

• Solid understanding of digital marketing channels and tactics.
• Ability to craft engaging content and messages.
• Strong analytics to optimize campaigns and report ROI.

Responsibilities

• Develop and run digital marketing campaigns across social, email, SEO, PPC, and content.
• Research target audiences, trends, and competition to improve campaigns.
• Create website copy, blog posts, social content, and newsletters.
• Manage social channels: content creation, scheduling, monitoring, and engagement.
• Monitor website analytics and KPIs; provide data-driven recommendations.
• Optimize website content and structure for SEO and UX.
• Collaborate with designers and agencies to produce assets.
• Stay updated on digital marketing trends and tools.
• Provide regular performance reports including ROI and engagement.

Skills

Digital marketing

Content creation

Analytical thinking

Communication skills

Tools

Google Analytics

SEO tools

Social media tools

Email marketing software

Job description

We are currently seeking a skilled and creative Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a vital role in developing and implementing effective digital marketing strategies to promote our products/services and enhance our online presence. If you have a strong passion for digital marketing, stay up-to-date with the latest industry trends, and possess a results-driven mindset, we invite you to apply for this exciting opportunity.

Responsibilities

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
• Conduct market research to identify target audiences, market trends, and competitive analysis to optimize campaign performance.
• Create engaging and persuasive content for digital platforms, including website copy, blog posts, social media posts, and email newsletters.
• Manage social media accounts, including content creation, scheduling, monitoring, and responding to comments/messages.
• Monitor website analytics and track key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven recommendations for improvement.
• Optimize website content and structure for improved search engine visibility (SEO) and user experience.
• Collaborate with graphic designers, copywriters, and external agencies to create compelling visual and written assets for marketing campaigns.
• Stay informed about emerging digital marketing trends, tools, and best practices to continuously improve strategies and tactics.
• Monitor industry news and competitor activities to identify opportunities and ensure a competitive edge.
• Provide regular reports and insights on campaign performance, including ROI, conversion rates, and audience engagement.

Key Qualifications

• Solid understanding of various digital marketing channels, platforms, and strategies.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software, and SEO tools.
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages.
• Strong analytical skills and the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving abilities to develop innovative marketing approaches.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of HTML, CSS, and website CMS platforms is a plus.
• Familiarity with graphic design principles and tools is advantageous.